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Tag Archives: marketing communications

Is There a Right to Silence?

21 Tuesday Apr 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research

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marketing communications, Marketing Ethics, Marketing Research

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This article is a little different than most of those we describe in these abstracts. An opinion piece, it argues …

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Archived Articles by Chapter

Chapter 01: Overview of Marketing (76)
Chapter 02: Developing Marketing Strategies (135)
Chapter 03: Social and Mobile Marketing (157)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
Chapter 05: Analyzing the Marketing Environment (220)
Chapter 06: Consumer Behavior (178)
Chapter 07: Business-to-Business Marketing (84)
Chapter 08: Global Marketing (116)
Chapter 09: Segmentation, Targeting and Positioning (147)
Chapter 10: Marketing Research (98)
Chapter 11: Product Branding and Packaging Decisions (203)
Chapter 12: Developing New Products (178)
Chapter 13: Services: The Intangible Product (144)
Chapter 14: Pricing Concepts for Establishing Value (97)
Chapter 15: Strategic Pricing Concepts (92)
Chapter 16: Supply Chain Management (110)
Chapter 17: Retailing and Multichannel Marketing (202)
Chapter 18: Integrated Marketing Communications (162)
Chapter 19: Advertising, Public Relations and Sales Promotions (189)
Chapter 20: Personal Selling and Sales Management (55)
Marketing Tidbits (32)
Uncategorized (15)

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