• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: e-commerce

Gallery

Something for Everyone: Shopping through Facebook Shops

08 Wednesday Jul 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

e-commerce, Facebook, Multichannel Marketing, Retailing, Social and Mobile Marketing

This gallery contains 1 photo.

Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …

Continue reading →

Gallery

A Direct Link to Snacks: PepsiCo’s PantryShop.com and Snacks.com Experiment

26 Friday Jun 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

e-commerce, pepsiCo, Supply Chain Management

This gallery contains 1 photo.

For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …

Continue reading →

Gallery

The Kids Are Marketing All Right: Recycling and Selling on E-Commerce Platforms

12 Friday May 2017

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

Channel Management, e-commerce, Overview of Marketing, Recycling

This gallery contains 1 photo.

Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …

Continue reading →

Gallery

Alice Takes Care of Everyone

07 Wednesday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

alice, CPG, e-commerce, online, p&g

This gallery contains 1 photo.

The name is meant to evoke a responsible household manager, someone who never lets you run out of toilet paper. …

Continue reading →

Gallery

Product Placement on HSN

28 Monday Sep 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

e-commerce, hsn, mobile commerce, product placement, tv advertising

This gallery contains 1 photo.

If a network’s entire programming menu features commercial messages, it can be hard to work in traditional ads, so HSN, …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 241,903 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

Tags

advertising Amazon apple B2B Marketing branding China coca cola consumer behavior customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Omnichannel Marketing Overview of Marketing p&g Packaging pepsi Positioning pricing Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology TV twitter Walmart Whole Foods Youtube

Create a free website or blog at WordPress.com.

Cancel

 
Loading Comments...
Comment
    ×
    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy