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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
Something for Everyone: Shopping through Facebook Shops
08 Wednesday Jul 2020
Tag Archives: e-commerce
A Direct Link to Snacks: PepsiCo’s PantryShop.com and Snacks.com Experiment
26 Friday Jun 2020
Posted in Chapter 16: Supply Chain Management
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For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …
The Kids Are Marketing All Right: Recycling and Selling on E-Commerce Platforms
12 Friday May 2017
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Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
Alice Takes Care of Everyone
07 Wednesday Oct 2009
Product Placement on HSN
28 Monday Sep 2009
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If a network’s entire programming menu features commercial messages, it can be hard to work in traditional ads, so HSN, …
