Tag Archives: strategy

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Putting Last Call First: Neiman Marcus’s Strategic Changes

15 Tuesday Feb 2011

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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For most of its history, Neiman Marcus has focused on the 100,000 customers who spend the most (i.e., today, more …

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Starbucks’ New Strategy?

19 Thursday Mar 2009

Posted by in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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With new product developments, promotional product bundles, and new store designs, Starbucks is brewing up a lot of change. To …

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