11 Monday Mar 2019
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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …
15 Tuesday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
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For most of its history, Neiman Marcus has focused on the 100,000 customers who spend the most (i.e., today, more …
20 Thursday Jan 2011
The defining word for Forever 21 is fast: The company is fast to open new stores, fast to snap up …
02 Sunday Jan 2011
Food marketers like Kraft Foods and Anheuser-Busch are making their products and advertising more user-friendly for Hispanic consumers by adding …
05 Sunday Dec 2010
Olive oil has long been popular with foodies and gourmets, but in more recent years, it has moved beyond specialty …
01 Friday Oct 2010
Exclusive toy retailer F.A.O. Schwarz was known for over a century for its exclusive, high-end toys. Stuffed giraffes stood tall …
19 Thursday Mar 2009
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With new product developments, promotional product bundles, and new store designs, Starbucks is brewing up a lot of change. To …
12 Monday Jan 2009
Grewal Levy Marketing News 