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Grewal Levy Marketing News

Tag Archives: strategy

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Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously

11 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 15: Strategic Pricing Concepts

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advertising, small business, strategy

This gallery contains 1 photo.

Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …

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Putting Last Call First: Neiman Marcus’s Strategic Changes

15 Tuesday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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change, Neiman Marcus, strategy, trends

For most of its history, Neiman Marcus has focused on the 100,000 customers who spend the most (i.e., today, more …

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Fast Growth for Fashion

20 Thursday Jan 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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fashion, retailers, strategy

The defining word for Forever 21 is fast: The company is fast to open new stores, fast to snap up …

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Ethnic Preferences

02 Sunday Jan 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions

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ethnic, language, marketing, strategy

Food marketers like Kraft Foods and Anheuser-Busch are making their products and advertising more user-friendly for Hispanic consumers by adding …

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Making Olive Oil into a Miracle Product

05 Sunday Dec 2010

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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branding, food, Packaging, strategy

Olive oil has long been popular with foodies and gourmets, but in more recent years, it has moved beyond specialty …

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Can Toys Make It?

01 Friday Oct 2010

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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Tags

branding, retailers, strategy, toys

Exclusive toy retailer F.A.O. Schwarz was known for over a century for its exclusive, high-end toys. Stuffed giraffes stood tall …

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Starbucks’ New Strategy?

19 Thursday Mar 2009

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

coffee, Starbucks, strategy

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With new product developments, promotional product bundles, and new store designs, Starbucks is brewing up a lot of change. To …

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McDonald’s (New?) Strategy

12 Monday Jan 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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coffee, mccafe, mcdonalds, Starbucks, strategy

This gallery contains 1 photo.

McDonald’s has gone through its share of ups and downs over the decades, but in 2008, it was only one …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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