12 Thursday Sep 2019
This abstract talks about how some groundbreaking companies are finding new ways to market their products directly to consumers, mainly …
09 Monday Sep 2019
A global, storied, popular event like the annual Wimbledon Championship already has a lot of marketing tools at its disposal. …
15 Monday Jul 2019
Summer is coming, which means swim season is here. When swimmers and sunbathers go to purchase this year’s gear, they …
08 Tuesday Jan 2019
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
21 Friday Dec 2018
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In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …
26 Friday Oct 2018
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If you ship more than 5 billion packages annually, you’re going to lose a few of them. But Amazon is …
24 Monday Sep 2018
Posted in Chapter 16: Supply Chain Management
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Large grocery store chains have been exploring the potential cost savings that could result from robotic inventory management and fulfillment …
12 Wednesday Sep 2018
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StockX is shaking up the luxury goods market by innovating a new way to bring limited-edition, high-demand products—namely, exclusive sneakers—to …
05 Tuesday Dec 2017
Posted in Chapter 16: Supply Chain Management
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Milk is mostly a commodity product: a convenience item, purchased frequently and consumed regularly, sold at low margins. Even though …
27 Friday Oct 2017
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Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …
