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Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
The Kids Are Marketing All Right: Recycling and Selling on E-Commerce Platforms
12 Friday May 2017
Category Archives: Chapter 16: Supply Chain Management
Rather than a Death Knell, Omnichannel Might Ring in Prosperity for Smart Distributors in the Supply Chain
10 Monday Apr 2017
Posted in Chapter 16: Supply Chain Management
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In some ways, omnichannel initiatives seem likely to eliminate distributors from the supply chain. If consumers can access retail offerings …
Leveling the Retail Playing Field, One RFID Sensor at a Time
13 Monday Mar 2017
Posted in Chapter 16: Supply Chain Management
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Online retailers have a distinct advantage over traditional brick-and-mortar stores: They can easily track a customer’s activities to help drive …
Opening the Cooperative to the Public: How Organic Valley Is Trying to Make the Supply Chain Transparent
08 Monday Aug 2016
Posted in Chapter 16: Supply Chain Management
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The Organic Valley cooperative consists of nearly 2000 farmers who raise dairy, beef, and produce according to organic practices. Their …
Buying Luxury Perfume in Low Price Channels: Who Wins, and Who Loses?
07 Thursday Jan 2016
Posted in Chapter 16: Supply Chain Management
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For many consumers who would never support illegal counterfeiting or unethical black markets, finding a great deal on a high-end …
Consumers Love Breakfast. McDonald’s Corporate Loves New Revenue. So What’s the Franchisees’ Problem?
18 Wednesday Nov 2015
Posted in Chapter 16: Supply Chain Management
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The arrival of all-day breakfast at McDonald’s seemed a little like a no-brainer. For literally decades, consumers had complained about …
Why Does IKEA Hate Air? For a Very Good and Fiscally Responsible Reason, Actually
03 Thursday Sep 2015
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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …
Finding New Ways to Supply the Organic Demand: How the Supply Chain Is Shrinking in Response to Growing Demand
08 Monday Jun 2015
Posted in Chapter 16: Supply Chain Management
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The consumer market for organic products—fruit, vegetables, eggs, animal products, broth, and so forth—continues to expand at an amazing rate. …
Adding More Letters Along with More Services: HBO, HBO Go, and Now, HBO Now
23 Thursday Apr 2015
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The arrival of HBO Now in the U.S. market marks the first time that the premium content provider will be …
Charging Up Without the Wires: IKEA’s New Product Line Innovations
07 Tuesday Apr 2015
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With its new “Home Smart” line of furniture, IKEA is showing its own smarts. The range of desks, lamps, and …
