11 Wednesday Nov 2020
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Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
09 Wednesday Sep 2020
Posted in Chapter 16: Supply Chain Management
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From its start, Tesla has adopted a unique positioning: Is it a tech firm? A product innovator and designer? An …
26 Friday Jun 2020
Posted in Chapter 16: Supply Chain Management
This gallery contains 1 photo.
For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …
23 Tuesday Jun 2020
Posted in Chapter 16: Supply Chain Management
This gallery contains 1 photo.
As a key distinction for its offerings, Wendy’s has always highlighted its use of fresh beef in its burgers, comparing …
07 Thursday May 2020
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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
11 Tuesday Feb 2020
Posted in Chapter 16: Supply Chain Management
This gallery contains 1 photo.
Getting medical specimens, critical drugs, and blood samples to and from hospitals and labs can be a logistical nightmare. Although …
16 Thursday Jan 2020
Posted in Chapter 16: Supply Chain Management
This gallery contains 1 photo.
The shift from brick-and-mortar retail toward ecommerce also prompted a parallel transition in the associated supply chains, as retailers sought …
12 Thursday Sep 2019
This abstract talks about how some groundbreaking companies are finding new ways to market their products directly to consumers, mainly …
09 Monday Sep 2019
A global, storied, popular event like the annual Wimbledon Championship already has a lot of marketing tools at its disposal. …
15 Monday Jul 2019
Summer is coming, which means swim season is here. When swimmers and sunbathers go to purchase this year’s gear, they …
