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Tag Archives: Brazil

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The High Tech Talent Shortage

28 Wednesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing

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Brazil, global, marketing, Mobile Marketing

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Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …

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A Business Giant Moves into Consumer Markets: The Expansion of Lenovo

31 Wednesday Oct 2012

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 12: Developing New Products

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B2B Marketing, Brazil, China, global marketing, Lenovo, New Product Development

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Lenovo made its reputation in China as a the provider of choice for a wealth of business accounts. For much …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (138)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (128)
  • Chapter 05: Analyzing the Marketing Environment (201)
  • Chapter 06: Consumer Behavior (161)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (106)
  • Chapter 09: Segmentation, Targeting and Positioning (134)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (191)
  • Chapter 12: Developing New Products (162)
  • Chapter 13: Services: The Intangible Product (131)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (95)
  • Chapter 17: Retailing and Multichannel Marketing (186)
  • Chapter 18: Integrated Marketing Communications (156)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (173)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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