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Grewal Levy Marketing News

Category Archives: Chapter 02: Developing Marketing Strategies

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Anti-Social Media: Lush and Some Other Companies Quit Facebook—Maybe for Good?

18 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Uncategorized

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In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …

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Do You Know What Sage Is? Let’s Hope So, Given What It Has Spent on Marketing

16 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 18: Integrated Marketing Communications

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b2b, Business-to-business, marketing, Sage

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In April, the British integrated accounting, payroll, and payment systems company Sage refreshed its brand to reflect its new purpose …

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Productivity Tracker Notion Wants to Reach You When You’re Not at Home

14 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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advertising, Notion, OOH, Out of home

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Have you heard of the productivity tracker Notion? If not, maybe it’s because you haven’t been spending enough time online—which, …

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Marketing Tidbit: Nike’s “Footballverse” Is Finding the World’s Best Soccer Player… without Messi?

21 Saturday Jan 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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adidas, football, Nike, Soccer

Before the actual soccer matches of this year’s World Cup, Nike released a super fun and inventive—and long, at almost 4.5 minutes—commercial, celebrating the sport, the athletes, and the fans. “Footballverse” imagines a group of scientists who, wanting to find out who is the best soccer player, press some buttons and magically transport a dozen soccer stars to their secret Swiss lab, which has been hastily transformed into a makeshift soccer field. The greats from past and present include Alex Morgan, Carli Lloyd, Cristiano Ronaldo Jr., Edgar Davids, Kevin De Bruyne, Kylian Mbappé, Leah Williamson, Phil Foden, Ronaldinho, Ronaldo Nazário, Sam Kerr, Shane Kluivert, and Virgil van Dijk, as well as some cartoons (who are kicked off the field by the referee). In the ad, they compete against one another, showing off moves—and, in the case of Ronaldo Nazario, his famously strange haircut—in a joyful display that can bring even the sports-allergic into wanting to be part of this game. The ad ends on an inspiring note (or depressing, maybe, if you’re one of today’s players)—the camera landing on the silhouettes of not yet identified athletes, over which is written the words “You’re Up.” Of course, watching “Footballverse” after the conclusion of this year’s games makes it impossible not to notice one athlete who is  missing from the commercial: Lionel Messi, the legendary Argentinian soccer player who finally won his first World Cup in 2022—his World Cup photos are the most liked posts on Instagram ever—and who said that this would be his last time competing. Messi is represented by adidas.

Sources: Natalie Venegas, “Nike’s Wildly Fun World Cup Ad Digitally Unites Soccer Legends to Determine Who’s Best,” Adweek, November 16, 2022; Sam Jarden, “Nike World Cup Commercial 2022: Inside ‘Footballverse’ Ad Starring Ronaldinho, Cristiano Ronaldo, Alex Morgan and More,” The Sporting News, November 24, 2022; Diksha Madhok, “Lionel Messi’s World Cup Photos Are Most-Liked Instagram Post Ever,” CNN, December 21, 2022

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As More Carmakers Open Experience-Based Showrooms, What Goals Are They Really Seeking?

20 Thursday Jan 2022

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Carmakers, Marketing Strategy, showrooming

For car shoppers wandering around New York City, an expanding array of experience options offers them some novel propositions. They …

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Marketing Tidbit: Ferrari’s Expansion into Fashion

17 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Marketing Tidbits

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Developing New Products, fashion, Ferrari, Marketing Strategy, Marketing Tidbit

Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …

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A Pandemic Opportunity for Independent Chefs, Supported by Instagram

07 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Chefs, Marketing Strategy, social media

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The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …

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Do Parents Need a Ferrari SUV to Get the Kids to School?

26 Friday Mar 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Ferrari, luxury brands, Marketing Strategy, SUV

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For luxury carmakers, exclusivity is key. If just anyone or everyone can putter around town in one of their vehicles, …

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Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic

22 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Hotels, Marketing Research, marketing strategies, services

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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …

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Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles

20 Tuesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Developing New Products, Marketing Strategy, playstation, Xbox

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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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