22 Thursday Oct 2020
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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …
20 Tuesday Oct 2020
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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …
14 Wednesday Oct 2020
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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …
16 Monday Sep 2019
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Even as scooters appear in more and more cities, the market has not been clearly defined. Consumers and potential riders …
11 Monday Mar 2019
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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …
10 Thursday Jan 2019
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The furniture retailer Wayfair was among the first e-commerce sites in its industry, and its first-mover status continues to inform …
18 Tuesday Dec 2018
After Marriott purchased Starwood Hotels and its various brands, it initially kept the loyalty programs associated with the different brands …
14 Wednesday Feb 2018
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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …
23 Monday Oct 2017
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Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …
12 Thursday Oct 2017
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When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …
