For car shoppers wandering around New York City, an expanding array of experience options offers them some novel propositions. They …
As More Carmakers Open Experience-Based Showrooms, What Goals Are They Really Seeking?
20 Thursday Jan 2022
Category Archives: Chapter 02: Developing Marketing Strategies
Marketing Tidbit: Ferrari’s Expansion into Fashion
17 Friday Sep 2021
Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …
A Pandemic Opportunity for Independent Chefs, Supported by Instagram
07 Wednesday Apr 2021
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The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …
Do Parents Need a Ferrari SUV to Get the Kids to School?
26 Friday Mar 2021
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For luxury carmakers, exclusivity is key. If just anyone or everyone can putter around town in one of their vehicles, …
Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic
22 Thursday Oct 2020
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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …
Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles
20 Tuesday Oct 2020
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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …
TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer
14 Wednesday Oct 2020
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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …
Creating a New Transportation Market: The Lime Line of Rental Scooters
16 Monday Sep 2019
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Even as scooters appear in more and more cities, the market has not been clearly defined. Consumers and potential riders …
Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously
11 Monday Mar 2019
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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …
Making Technology Personal: How Wayfair Is Leveraging High-Tech Tools to Connect with Consumers
10 Thursday Jan 2019
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The furniture retailer Wayfair was among the first e-commerce sites in its industry, and its first-mover status continues to inform …
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