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Grewal Levy Marketing News

Category Archives: Chapter 02: Developing Marketing Strategies

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As More Carmakers Open Experience-Based Showrooms, What Goals Are They Really Seeking?

20 Thursday Jan 2022

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Carmakers, Marketing Strategy, showrooming

For car shoppers wandering around New York City, an expanding array of experience options offers them some novel propositions. They …

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Marketing Tidbit: Ferrari’s Expansion into Fashion

17 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Marketing Tidbits

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Developing New Products, fashion, Ferrari, Marketing Strategy, Marketing Tidbit

Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …

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A Pandemic Opportunity for Independent Chefs, Supported by Instagram

07 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Chefs, Marketing Strategy, social media

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The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …

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Do Parents Need a Ferrari SUV to Get the Kids to School?

26 Friday Mar 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Ferrari, luxury brands, Marketing Strategy, SUV

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For luxury carmakers, exclusivity is key. If just anyone or everyone can putter around town in one of their vehicles, …

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Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic

22 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Hotels, Marketing Research, marketing strategies, services

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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …

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Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles

20 Tuesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Developing New Products, Marketing Strategy, playstation, Xbox

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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …

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TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer

14 Wednesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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Candy Me Up, Marketing Strategy, Retailing, Social and Mobile Marketing, TikTok

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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …

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Creating a New Transportation Market: The Lime Line of Rental Scooters

16 Monday Sep 2019

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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Even as scooters appear in more and more cities, the market has not been clearly defined. Consumers and potential riders …

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Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously

11 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 15: Strategic Pricing Concepts

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advertising, small business, strategy

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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …

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Making Technology Personal: How Wayfair Is Leveraging High-Tech Tools to Connect with Consumers

10 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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personalization, technology, Wayfair

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The furniture retailer Wayfair was among the first e-commerce sites in its industry, and its first-mover status continues to inform …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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