19 Monday Jun 2017
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When companies establish their annual marketing budget for the coming year, they often look at their most recent past budget. …
23 Monday Jan 2017
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We all know that fast food is not the healthiest choice, and yet most consumers rely on these options at …
11 Wednesday Jan 2017
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In an effort to combat declining membership levels, the Girl Scouts of America is making bold changes to its image …
16 Wednesday Nov 2016
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After a few years of remarkable growth and profits, the momentum for Whole Foods has slowed a bit, such that …
06 Thursday Oct 2016
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Amazon sells virtually everything. Why not cars? In several experimental moves, the retailing powerhouse appears to be poised to expand …
29 Wednesday Jun 2016
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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
28 Thursday Jan 2016
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How has Sketchers—the little brand with the cool logo—posted such massive recent growth, such that it is striking fear in …
23 Wednesday Sep 2015
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What happens when you mix a social media upstart with a well-known traditional media player and then add in some …
21 Monday Sep 2015
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The promises of virtual reality devices are vast and varied. Gaming! Entertainment! E-commerce! Thus, for companies in virtually every industry, …
03 Thursday Sep 2015
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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …
