14 Wednesday Feb 2018
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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …
23 Monday Oct 2017
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Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …
12 Thursday Oct 2017
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When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …
06 Wednesday Sep 2017
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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
19 Monday Jun 2017
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When companies establish their annual marketing budget for the coming year, they often look at their most recent past budget. …
23 Monday Jan 2017
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We all know that fast food is not the healthiest choice, and yet most consumers rely on these options at …
11 Wednesday Jan 2017
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In an effort to combat declining membership levels, the Girl Scouts of America is making bold changes to its image …
16 Wednesday Nov 2016
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After a few years of remarkable growth and profits, the momentum for Whole Foods has slowed a bit, such that …
06 Thursday Oct 2016
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Amazon sells virtually everything. Why not cars? In several experimental moves, the retailing powerhouse appears to be poised to expand …
29 Wednesday Jun 2016
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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
