Dhruv Grewal
Michael Levy
Podcast
Videos
Digital
Newsletters

Grewal Levy Marketing News

Search:

Tag Archives: greenwashing

Sustainability in the Supply Chain

20 Tuesday Apr 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

green, greenwashing, puma, sustainability

More than a decade ago, Puma launched a social and environmental sustainability campaign that included several green initiatives. The company’s …

Continue reading →

Luxury Brands Care Too

29 Wednesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

green, greenwashing, luxury brand

This gallery contains 1 photo.

According to a 2007 study by the World Wildlife Foundation, luxury goods businesses were the most out of touch with …

Continue reading →

Email Subscription

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Email Address:

Blog Stats

289,491 views

Archived Articles by Chapter

Chapter 01: Overview of Marketing (76)
Chapter 02: Developing Marketing Strategies (135)
Chapter 03: Social and Mobile Marketing (157)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
Chapter 05: Analyzing the Marketing Environment (220)
Chapter 06: Consumer Behavior (178)
Chapter 07: Business-to-Business Marketing (84)
Chapter 08: Global Marketing (116)
Chapter 09: Segmentation, Targeting and Positioning (147)
Chapter 10: Marketing Research (98)
Chapter 11: Product Branding and Packaging Decisions (203)
Chapter 12: Developing New Products (178)
Chapter 13: Services: The Intangible Product (144)
Chapter 14: Pricing Concepts for Establishing Value (97)
Chapter 15: Strategic Pricing Concepts (92)
Chapter 16: Supply Chain Management (110)
Chapter 17: Retailing and Multichannel Marketing (202)
Chapter 18: Integrated Marketing Communications (162)
Chapter 19: Advertising, Public Relations and Sales Promotions (189)
Chapter 20: Personal Selling and Sales Management (55)
Marketing Tidbits (32)
Uncategorized (15)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

Follow Following
- Grewal Levy Marketing News
- Already have a WordPress.com account? Log in now.

Loading Comments...

Write a Comment...

Email (Required)

Name (Required)

Website