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Tag Archives: American Airlines

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The Global Appeal of a Distinctly American Brand: The Rebranding Efforts of American Airlines

09 Saturday Feb 2013

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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American Airlines, global marketing, rebranding, services

This gallery contains 2 photos.

For more than 40 years, American Airlines had used the same logo: a pair of capital As, one red and …

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