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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: branding

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When Is a Plus Sign Additive, and When Is It Redundant? A Branding Trend

07 Monday Feb 2022

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, branding, Plus sign

The humble plus sign, usually the first mathematical operator children learn in math class, has taken on new and expanded …

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Is Victoria Out of Secrets? A Sagging Underwear Brand Tries to Catch Up with the Times

20 Monday Sep 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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branding, victorias secret

What is sexy? It isn’t a rhetorical question. The ultimate viability of Victoria’s Secret’s as a business depends on the …

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Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves

20 Thursday Feb 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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branding, men, Positioning, segmentation, targeting, Tiffany & Co

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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …

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Is Fashion a Statement? Marketing Clothing as Political Protest

07 Thursday Feb 2019

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior

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branding, fashion, Protest

Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …

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NASCAR Personas: Getting Winners into the Public’s Eyes and Hearts

13 Thursday Dec 2018

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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branding, marketing strategies, Nascar

Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …

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Art and the Fashionable Sock: A New Era in Licensing Agreements

04 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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art, brand, brand name, branding, fashion, licensing

Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …

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An Abbreviation No More: Weight Watchers Rebrands as Simply WW

16 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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branding, rebranding, WeightWatchers, WW

In a bold pronouncement for the chief executive of a diet company, Mindy Grossman recently announced straightforwardly that “the world …

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Expanding in All Directions: A Revised Approach by J.Crew

02 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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branding, fashion, J. Crew, retail location, retailer

The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …

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Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty

02 Friday Mar 2018

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

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branding, Marketing Environment, Product decisions

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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …

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Building Brand Awareness by Saying “Bai” to Some Brand Image Elements but Reinforcing Others

17 Tuesday Oct 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Bai, branding

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As a brand grows, from a quirky niche player into (it hopes) a national supplier, it needs to shift from …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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