Tags
The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …
Expanding in All Directions: A Revised Approach by J.Crew
02 Friday Nov 2018
Tag Archives: branding
Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty
02 Friday Mar 2018
This gallery contains 1 photo.
We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
Building Brand Awareness by Saying “Bai” to Some Brand Image Elements but Reinforcing Others
17 Tuesday Oct 2017
This gallery contains 1 photo.
As a brand grows, from a quirky niche player into (it hopes) a national supplier, it needs to shift from …
Tough Decisions at Tiffany & Co.: What Makes a Luxury Brand a Luxury?
04 Wednesday Oct 2017
This gallery contains 1 photo.
The recent leadership changes at Tiffany & Co., the jewelry line known for its signature blue boxes, are symbolic of …
CVS Makes Changes to Focus on Customer Health
17 Thursday Aug 2017
This gallery contains 1 photo.
As we noted in these abstracts, three years ago, CVS Health Corp. removed tobacco products from its stores. The change …
The Caped Crusader Joins Chevy’s Newest Focus Group
31 Friday Mar 2017
Tags
This gallery contains 1 photo.
Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
Volkswagen Tries to Put Emission Woes Behind as It Vows to “Think New”
15 Wednesday Mar 2017
This gallery contains 1 photo.
Is it possible for Volkswagen to come back from the emissions cheating scandal and resulting betrayal of consumer trust? The …
A Funny Looking Car, Advertising through a Funny Channel: Working with The Onion to Introduce the Elio
10 Thursday Nov 2016
This gallery contains 1 photo.
When you have come up with a radically new idea for a car, you need to take a radically new …
Appealing to Diet Cola Drinkers with Something Like but Unlike Cola: Sparkling Ice
16 Tuesday Aug 2016
Tags
This gallery contains 1 photo.
As the sales of traditional diet colas, including Diet Coke and Diet Pepsi, fall, the sales of another diet cola …
Decorating Taco Bell: A Targeted Approach to Remodeling
07 Thursday Jul 2016
Tags
This gallery contains 1 photo.
With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
