07 Thursday Feb 2019
Posted in Chapter 06: Consumer Behavior, Uncategorized
Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …
13 Thursday Dec 2018
Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …
04 Tuesday Dec 2018
Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …
16 Friday Nov 2018
Tags
In a bold pronouncement for the chief executive of a diet company, Mindy Grossman recently announced straightforwardly that “the world …
02 Friday Nov 2018
Tags
The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …
02 Friday Mar 2018
This gallery contains 1 photo.
We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
17 Tuesday Oct 2017
This gallery contains 1 photo.
As a brand grows, from a quirky niche player into (it hopes) a national supplier, it needs to shift from …
04 Wednesday Oct 2017
This gallery contains 1 photo.
The recent leadership changes at Tiffany & Co., the jewelry line known for its signature blue boxes, are symbolic of …
17 Thursday Aug 2017
This gallery contains 1 photo.
As we noted in these abstracts, three years ago, CVS Health Corp. removed tobacco products from its stores. The change …
31 Friday Mar 2017
Tags
This gallery contains 1 photo.
Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
