31 Friday Mar 2017
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Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
15 Wednesday Mar 2017
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Is it possible for Volkswagen to come back from the emissions cheating scandal and resulting betrayal of consumer trust? The …
10 Thursday Nov 2016
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When you have come up with a radically new idea for a car, you need to take a radically new …
16 Tuesday Aug 2016
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As the sales of traditional diet colas, including Diet Coke and Diet Pepsi, fall, the sales of another diet cola …
07 Thursday Jul 2016
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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
21 Tuesday Jun 2016
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Marketing, branding, and packaging campaigns often involve months of preparation and planning, such that when Budweiser first came up with …
05 Tuesday Apr 2016
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What’s your reaction when one of your favorite songs, by one of your favorite brands, pops up in a commercial …
19 Friday Feb 2016
26 Tuesday Jan 2016
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For most of its history, adidas has relied on its innovative and technical capabilities. That is, its distinctive claim has …
11 Thursday Jun 2015
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Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …
