02 Friday Mar 2018
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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
17 Tuesday Oct 2017
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As a brand grows, from a quirky niche player into (it hopes) a national supplier, it needs to shift from …
04 Wednesday Oct 2017
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The recent leadership changes at Tiffany & Co., the jewelry line known for its signature blue boxes, are symbolic of …
17 Thursday Aug 2017
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As we noted in these abstracts, three years ago, CVS Health Corp. removed tobacco products from its stores. The change …
31 Friday Mar 2017
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Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
15 Wednesday Mar 2017
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Is it possible for Volkswagen to come back from the emissions cheating scandal and resulting betrayal of consumer trust? The …
10 Thursday Nov 2016
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When you have come up with a radically new idea for a car, you need to take a radically new …
16 Tuesday Aug 2016
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As the sales of traditional diet colas, including Diet Coke and Diet Pepsi, fall, the sales of another diet cola …
07 Thursday Jul 2016
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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
21 Tuesday Jun 2016
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Marketing, branding, and packaging campaigns often involve months of preparation and planning, such that when Budweiser first came up with …
