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Tag Archives: nokia

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The Phone Wars: Desperate Nokia Embraces Misleading Advertising

03 Saturday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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and Package Decisions, branding, Marketing Ethics, misleading advertising, nokia, product

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It must be hard for Nokia. Once the market leader in the mobile phone market, the company has struggled to …

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Phone Wars

07 Friday Aug 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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blackberry, iphone, mobile, mobile phone, nokia, smartphone

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The year is 2005. Nokia is the world’s biggest cell phone maker and has just launched the N series, which …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (125)
  • Chapter 03: Social and Mobile Marketing (140)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (131)
  • Chapter 05: Analyzing the Marketing Environment (203)
  • Chapter 06: Consumer Behavior (162)
  • Chapter 07: Business-to-Business Marketing (76)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (164)
  • Chapter 13: Services: The Intangible Product (133)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (96)
  • Chapter 17: Retailing and Multichannel Marketing (191)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (175)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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