Subscribing to Your Daily Caffeine Fix: A New Pricing Model from Panera

01 Friday May 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

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consumer behavior, Panera, Strategic Pricing, Subscription Box

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In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …

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Researching the Super Fans Who Buy Subscriptions to Receive New Coca-Cola Products Every Month

18 Tuesday Feb 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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coca cola, Marketing Research, Subscription Box

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Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …

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