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Tag Archives: Indonesia

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A Commodity Market with Fluctuating Prices: Rice

03 Thursday Aug 2017

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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Tags

Indonesia, Pricing Concepts, Rice

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Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …

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When Everyone Has a Point, What’s the Right Choice? The Complex Ethics of Tobacco Marketing in Indonesia

17 Friday Jun 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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global marketing, Indonesia, Marketing Ethics, Tabacco

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Smoking is bad for people’s health. There’s no argument to be made, and thus when antismoking groups advocate to limit …

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When Tupperware Does More than Store Food: Sales as Empowerment Among Indonesian Women

09 Thursday Apr 2015

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management

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Tags

global marketing, Indonesia, Personal Selling, Tupperware

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Tupperware may have started as an American company, but its primary sales markets have been overseas for years. Germany took …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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