08 Wednesday Jan 2020
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When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
08 Tuesday Jan 2019
Posted in Chapter 16: Supply Chain Management
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
16 Monday Mar 2015
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In a service economy, the idea that the customer is always right seemingly should be even more prevalent. Instead, the …
13 Monday Jan 2014
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A well-known rule of marketing stems from decades-old research that showed that when a marketer presents three versions of a …
25 Sunday Nov 2012
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Earlier this year, L.L. Bean Inc noticed that its Supima cotton Fitted Sheets (a top seller) was receiving negative customer …
11 Saturday Apr 2009
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Sephora’s business model is based on a try-before-you-buy strategy, but when a woman shops the cosmetic retailer, she may not …
Grewal Levy Marketing News 