How Gambling on a Podcast Paid Off for the Very First “Serial” Advertiser

16 Friday Jan 2015

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 18: Integrated Marketing Communications

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B2B Marketing, Integrated Marketing Communication, MailChimp, NPR, Radio, Serial

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The popularity of the “Serial” podcast, which recounts a journalist’s investigation of a murder case from 1999, caught many members …

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Following Customer Service on Twitter

08 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product

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Budget, consumer behavior, customer service, marketing, NPR, Penske, twitter

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A company’s Twitter account does not need thousands of dedicated followers to make an impact. Unlike celebrities and media personalities, …

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