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When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …
Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call
30 Friday Nov 2018
Tag Archives: privacy
Drones in the Sky, Questions on the Ground
18 Thursday Oct 2018
Posted in Chapter 12: Developing New Products
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construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography
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As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …
The Potential for Legislation to Deal with Big Data and Its Breaches
13 Friday Feb 2015
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Two pieces of potential federal legislation would regulate how marketers can use consumer data, as well as establish their responsibilities …
Congressional Hearings About Loyalty—But Not to the Country: The Ethical Considerations Surrounding Modern Loyalty Programs
19 Sunday Jan 2014
Loyalty programs are so ubiquitous, spanning so many industries, that they may seem unquestionable. But recent hearings held by the …
Targeted Advertising Based on Your Web Activity
21 Thursday Jun 2007
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The return on online advertising investments continues to increase as behavioral advertisement companies, like Tacoda, offer more accurate placements of …
Do I Deserve to Be Loved? Who’s Asking?
15 Friday Jun 2007
