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Grewal Levy Marketing News

Tag Archives: privacy

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Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call

30 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 12: Developing New Products

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data, Google +, online privacy, privacy

When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …

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Drones in the Sky, Questions on the Ground

18 Thursday Oct 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography

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As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …

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The Potential for Legislation to Deal with Big Data and Its Breaches

13 Friday Feb 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Big Data, data breaches, Legislation, Marketing Environment, privacy

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Two pieces of potential federal legislation would regulate how marketers can use consumer data, as well as establish their responsibilities …

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Congressional Hearings About Loyalty—But Not to the Country: The Ethical Considerations Surrounding Modern Loyalty Programs

19 Sunday Jan 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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Congressional Hearings, Data Gathering, Loyalty Programs, privacy

Loyalty programs are so ubiquitous, spanning so many industries, that they may seem unquestionable. But recent hearings held by the …

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Targeted Advertising Based on Your Web Activity

21 Thursday Jun 2007

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising online, internet privacy, privacy, Tacado, targeted advertising

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The return on online advertising investments continues to increase as behavioral advertisement companies, like Tacoda, offer more accurate placements of …

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Do I Deserve to Be Loved? Who’s Asking?

15 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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ethics, privacy, survey, Target

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Surveys often provide feedback about product performance, consumer likes and dislikes, and levels of satisfaction. But the companies that build …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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