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Tag Archives: NBC

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A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers

15 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, B2B Marketing, NBC

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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …

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Divided Attention, Increasing Revenues? Producing Television Content for Handheld Devices

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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AMC, Breaking Bad, consumer behavior, Divided Attention, NBC, New Product Development, Nielsen, Second Screen, The Killing, The Mindy Project, The Walking Dead

According to recent Nielsen reports, television watchers no longer just watch television. Instead, approximately 40 percent of them have the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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