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Tag Archives: Diet Coke Slurpee

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A New Product Misstep: Despite Its Popularity, Coca-Cola and 7-Eleven Yank the Diet Coke Slurpee

30 Wednesday Apr 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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7-eleven, coca cola, Diet Coke Slurpee, Product Failure, Slurpee

The idea was innovative and compelling. The demand was clear, and consumers expressed great willingness to purchase the new item. …

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  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
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