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Grewal Levy Marketing News

Tag Archives: social media

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A Pandemic Opportunity for Independent Chefs, Supported by Instagram

07 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Chefs, Marketing Strategy, social media

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The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …

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China’s Social Credit System

24 Wednesday Oct 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Alibaba, China, digital tracking, Social Credit System, social media, social network, technology

Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …

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Finding Not Just New Ways to Advertise, But Also New Ways to Measure the Impact of Advertising, on Social Media

08 Tuesday Nov 2016

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Social and Mobile Marketing, social media

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When users page through their Facebook feeds, rarely do they hear sound, unless they actively click to start the latest …

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The Thrill of Opening a New Toy, as Represented, and Marketed, on YouTube

25 Thursday Feb 2016

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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Mobile Marketing, social media, unboxing, YouTune

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Opening toys is fun, pure and simple. Even the most jaded consumer gets a little thrill from the first time …

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Does More Information Always Mean Better Marketing? The Social Media Challenge for Marketers

23 Friday Oct 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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Facebook, Mobile Marketing, social media, twitter

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Put simply, social media can be great for advertisers. Sites gather vast data that advertisers have never had access to …

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Pin It or Buy It: The Addition of Buy Buttons to Social Media Sites

07 Monday Sep 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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Instagram, Mobile Marketing, Multichannel Marketing, Pinterest, Retailing, social media

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After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …

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Making a Living through Niche: Helping Social Media Stars Pay Their Way

01 Friday Aug 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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earth to echo. youtube, home depot, niche, social media, Vine

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There are companies that would love to develop more native advertising—that is, advertisements that match with the surrounding content and …

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Pinning Measures and Measuring Pins: Why Pintrest Is Opening Its Platform to Outside Developers

28 Saturday Jun 2014

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 12: Developing New Products

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Marketing Metrics, Pintrest, social media

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Approximately four years after its launch, Pinterest finally started formally selling advertising on its site. The step was significant, because …

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Taking a Sponge to Social Media: With Its Latest Promotion, Ajax Tries to Clean Your Clutter

14 Friday Feb 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Ajax, Ajax Social Wipes, Facebook, social media, Spam, twitter

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Faced with the task of cleaning house, consumers love convenient new options. Ajax, the consumer products brand that focuses on …

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Banksy in New York: Defining Art, Creating a Market, and Establishing Entrepreneurship

08 Friday Nov 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Chapter 14: Pricing Concepts for Establishing Value

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Bansky, New York, social media

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The street artist Banksy has remarkable name recognition, drawing international attention for his daring, controversial, and artistic graffiti that pops …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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