22 Monday Mar 2021
Posted in Marketing Tidbits
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In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …
15 Wednesday May 2019
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A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
26 Tuesday Feb 2019
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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
Tags
advertising online, content, hulu, netflix, video online, Youtube
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Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
21 Thursday Jun 2007
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The return on online advertising investments continues to increase as behavioral advertisement companies, like Tacoda, offer more accurate placements of …
Grewal Levy Marketing News 