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Tag Archives: apple

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Do People Really Need a Special Apple Polishing Cloth? Their Behavior Suggests They Don’t Care About the Logical Answer

03 Wednesday Nov 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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apple, consumer behavior, polishing cloth

Let’s start with the question in the title: Do people need the new Apple Polishing Cloth? The answer actually is …

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Opting In to App Tracking: Does Apple’s Latest Update Represent Privacy Support or Competitive Suppression?

03 Thursday Jun 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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apple, Mobile Privacy, privacy, Social and Mobile Marketing

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When they update their systems to iOS 14.5, Apple iPhone and iPad users will begin encountering a new pop-up message …

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Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative

18 Thursday Mar 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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apple, Marketing Ethics, privacy, Social and Mobile Marketing

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Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …

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The iPhone SE: The Moment When Apple Finally Began to Follow Conventional Pricing Models

16 Thursday Jul 2020

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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apple, iPhone SE, Strategic Pricing

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For virtually all of its history, the iPhone has contradicted traditional predictions about how product prices develop over time. That …

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A Radical Pricing Departure by Apple that Represents Its Adherence to the Same Strategy

09 Tuesday Jun 2020

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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AirPods, apple, Strategic Pricing

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As a brand, Apple is innovative, creative, and cutting-edge. It is not cheap. For virtually all of its history, the …

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The Disproven Myth of Objective Algorithms, This Time by Apple Card

07 Friday Feb 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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apple, Apple Card, Biased Targeting, segmentation

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A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …

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The Apple Watch Series 4: What Makes It Different from Previous Versions?

11 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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apple, apple tech, Apple Watch, health, safety, technology

When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …

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Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.

21 Tuesday Mar 2017

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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apple, Developing New Products, services

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Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …

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The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks

24 Thursday Mar 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value

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Amazon, apple, ebooks, establishing value, Marketing Ethics, Pricing Concepts

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If you look back in the archives of our abstracts on this site, you can find several previous summaries of …

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Long Lines for a Luxury Item? Apple’s Release Plan for the Apple Watch

01 Friday May 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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Tags

apple, Apple Watch, Developing New Products, luxury, Strategic Pricing

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The pricing plan for the Apple Watch, released prior to the actual product launch, indicates that the company is taking …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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