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Grewal Levy Marketing News

Tag Archives: Wizard of Oz

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Even If They Build It, Will Customers Come? The Shaky Status of 3D Movie Sales

20 Friday Sep 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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3-D Movies, Avatar, consumer behavior, Developing New Products, services, The Wolverine, Turbo, Wizard of Oz

The number of movie theater screens showing 3D films has increased to its highest level ever: approximately 15,000 screens, or …

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A Great and Powerful Partnership: HSN and Disney

23 Saturday Mar 2013

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions

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Co-Branding, Oz the Great and Powerful, Sales Promotions, segmentation, Wizard of Oz

For a sneak peek at Disney’s upcoming release of Oz the Great and Powerful, fans might have turned to an …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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