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Grewal Levy Marketing News

Tag Archives: income

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P&G Luvs Gain, Not Tide

08 Saturday Oct 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts

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commodities, diapers, Gini index, income, luxury, middle class, p&g, Tide

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Companies are finding out that they can target low-income consumers or they can target high-end consumers, but aiming at the …

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The New Baby Boomers

16 Thursday Apr 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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baby boomers, income, spending power

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For the past few years, talk has centered on the enormous spending power of the Tweens, college students, and young …

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Paycheck Cycles

26 Thursday Feb 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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income, paycheck cycle, Private label, recession

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One way that retailers are selling products with better value is through private-label brands. However, national branded manufacturers also are …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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