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Tag Archives: digital tracking

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China’s Social Credit System

24 Wednesday Oct 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Alibaba, China, digital tracking, Social Credit System, social media, social network, technology

Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (136)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (127)
  • Chapter 05: Analyzing the Marketing Environment (201)
  • Chapter 06: Consumer Behavior (160)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (105)
  • Chapter 09: Segmentation, Targeting and Positioning (133)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (190)
  • Chapter 12: Developing New Products (162)
  • Chapter 13: Services: The Intangible Product (130)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (79)
  • Chapter 16: Supply Chain Management (93)
  • Chapter 17: Retailing and Multichannel Marketing (185)
  • Chapter 18: Integrated Marketing Communications (155)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (172)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (85)

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