11 Wednesday Nov 2020
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Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
29 Tuesday Sep 2020
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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
03 Wednesday Jun 2020
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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
01 Friday May 2020
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In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …
10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
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People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
25 Wednesday Sep 2019
Posted in Chapter 06: Consumer Behavior
For a player of Fortnite, engaged in a “Clash Royale,” clicking to get a new skin might seem like a …
17 Wednesday Jul 2019
Posted in Chapter 06: Consumer Behavior
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The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …
29 Monday Apr 2019
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Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
26 Tuesday Feb 2019
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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
