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If you’re like most middle-class, Western consumers, you have a couple of old iPhones sitting around in a drawer. A …
Jewelers Are Turning Electronic Waste Into Wearable Treasure
15 Thursday Sep 2022
Posted in Chapter 06: Consumer Behavior
Category Archives: Chapter 06: Consumer Behavior
Shein On, You Crazy Successful Cut-Price Online Clothing Company
07 Tuesday Jun 2022
Posted in Chapter 06: Consumer Behavior
This gallery contains 1 photo.
Right now, the fast-fashion company Shein is selling a knot-shoulder, split-thigh, hologram slip dress for $13, and that’s one of …
Do You Like Shopping Online or in the Store? Hybrid Shoppers Say, Why Not Both?
09 Wednesday Mar 2022
Posted in Chapter 06: Consumer Behavior
Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
A Cinematic Cycle: Women In and At the Movies
17 Thursday Feb 2022
Movie theaters are open again, and big name, blockbuster, superhero movies are bringing in the crowds. But those crowds have …
Peloton in the City: A Harmful Product Placement that also Reflects the Times
15 Tuesday Feb 2022
Reportedly, when the producers of the Sex in the City reboot And Just Like That… approached Peloton, to request the …
Do People Really Need a Special Apple Polishing Cloth? Their Behavior Suggests They Don’t Care About the Logical Answer
03 Wednesday Nov 2021
Posted in Chapter 06: Consumer Behavior
Let’s start with the question in the title: Do people need the new Apple Polishing Cloth? The answer actually is …
Game (Not) Over: Videogame Makers Think You’ll Still Want to Stay Home and Play Games, Post-Pandemic
24 Friday Sep 2021
Posted in Chapter 06: Consumer Behavior
Its a great big world out there, and most of us missed a lot of it during the COVID-19 pandemic. …
No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer
19 Thursday Aug 2021
This gallery contains 1 photo.
Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …
The Shift to the Suburbs: A Consumer Trend in Housing, Working, and Buying
16 Tuesday Mar 2021
Posted in Chapter 06: Consumer Behavior
This gallery contains 1 photo.
For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
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