Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
Do You Like Shopping Online or in the Store? Hybrid Shoppers Say, Why Not Both?
09 Wednesday Mar 2022
Posted in Chapter 06: Consumer Behavior
Category Archives: Chapter 06: Consumer Behavior
A Cinematic Cycle: Women In and At the Movies
17 Thursday Feb 2022
Movie theaters are open again, and big name, blockbuster, superhero movies are bringing in the crowds. But those crowds have …
Peloton in the City: A Harmful Product Placement that also Reflects the Times
15 Tuesday Feb 2022
Reportedly, when the producers of the Sex in the City reboot And Just Like That… approached Peloton, to request the …
Do People Really Need a Special Apple Polishing Cloth? Their Behavior Suggests They Don’t Care About the Logical Answer
03 Wednesday Nov 2021
Posted in Chapter 06: Consumer Behavior
Let’s start with the question in the title: Do people need the new Apple Polishing Cloth? The answer actually is …
Game (Not) Over: Videogame Makers Think You’ll Still Want to Stay Home and Play Games, Post-Pandemic
24 Friday Sep 2021
Posted in Chapter 06: Consumer Behavior
Its a great big world out there, and most of us missed a lot of it during the COVID-19 pandemic. …
No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer
19 Thursday Aug 2021
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Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …
The Shift to the Suburbs: A Consumer Trend in Housing, Working, and Buying
16 Tuesday Mar 2021
Posted in Chapter 06: Consumer Behavior
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For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
Nearly Every Marketer Is Limiting its Product Lines, in an Attempt to Ensure It Can Provide at Least the Basics
11 Wednesday Nov 2020
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Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
Brand Intimacy Ratings, Broadly and in the Fast Food Market in Particular
29 Tuesday Sep 2020
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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
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