With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
Category Archives: Chapter 06: Consumer Behavior
Nearly Every Marketer Is Limiting its Product Lines, in an Attempt to Ensure It Can Provide at Least the Basics
11 Wednesday Nov 2020
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Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
Brand Intimacy Ratings, Broadly and in the Fast Food Market in Particular
29 Tuesday Sep 2020
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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector
03 Wednesday Jun 2020
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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
Subscribing to Your Daily Caffeine Fix: A New Pricing Model from Panera
01 Friday May 2020
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In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …
An Increasingly Relevant Question for Fast Food: Are We a Restaurant Supported by Tech or a Tech Company that Sells Food?
10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
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People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
The Gems and Skins Might Be Virtual, But the Money Is Real: In-Game Purchases, Kids, and Content
25 Wednesday Sep 2019
Posted in Chapter 06: Consumer Behavior
For a player of Fortnite, engaged in a “Clash Royale,” clicking to get a new skin might seem like a …
If Viewers Just Keep Queuing Up Reruns, Do Streaming Services Even Need to Produce Content?
17 Wednesday Jul 2019
Posted in Chapter 06: Consumer Behavior
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The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …
Moving in Two Directions: Even as Some Consumers Demand the Most Advanced Mobile Devices, Others Seek Simplicity
29 Monday Apr 2019
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Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …
Do Users Know What They Are Sharing with Facebook, and Do They Care?
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
