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Tag Archives: price

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So, Where Do You Attend College? Measuring the Value of University Education

25 Thursday Apr 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value

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College, Education, marketing, price

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Readers of our textbook and the related blog posts know—perhaps better than anyone else—the extraordinary challenge associated with choosing where …

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Commodity Prices Affect Everyone

15 Saturday Jan 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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commodity, food, price, retailers

Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (132)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (198)
  • Chapter 06: Consumer Behavior (159)
  • Chapter 07: Business-to-Business Marketing (74)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (128)
  • Chapter 10: Marketing Research (89)
  • Chapter 11: Product Branding and Packaging Decisions (188)
  • Chapter 12: Developing New Products (159)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (91)
  • Chapter 17: Retailing and Multichannel Marketing (184)
  • Chapter 18: Integrated Marketing Communications (152)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (170)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (84)

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