When Is It Bragging, and When Is It False Advertising—And Who Decides? Comparative Advertising by Chevrolet and the Responses by Its Rivals

18 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, advertising campaign, Chevrolet, truth in advertising

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In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …

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Underwear for Regular Guys, Modeled by Sort-of Regular Guys

13 Friday Sep 2013

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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2(x)ist, Calvin Klein, ethics, Product Branding, truth in advertising, Underwear

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Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …

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