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Tag Archives: Nintendo

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Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences

30 Thursday Nov 2017

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Developing New Products, Nintendo, Positioning, segmentation

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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (66)
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  • Chapter 04: Marketing Ethics (124)
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  • Chapter 06: Consumer Behavior (155)
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  • Chapter 09: Segmentation, Targeting and Positioning (122)
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  • Chapter 11: Product Branding and Packaging Decisions (186)
  • Chapter 12: Developing New Products (155)
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  • Chapter 14: Pricing Concepts for Establishing Value (88)
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  • Chapter 17: Retailing and Multichannel Marketing (180)
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