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Tag Archives: Packaging

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Mars Inc., An Unlikely but Powerful Proponent of Sugar Labeling on Packages

16 Tuesday Jun 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

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M&Ms, marketing enivronment, Mars Inc., Packaging

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When U.S. regulators recently proposed changes to the nutrition labels on food, a key element was adding a new line …

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A Philly Favorite Comes Back to Its Chewing Roots

05 Monday Nov 2012

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Goldenberg's Peanut Chews, Packaging, Philadelphia, supply chain

It sounds like the plotline from an old movie: Small town player gets introduced to the big movers, changes her …

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Soap Brand, Ivory, Rebrands after 150 years

10 Tuesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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ivory, Packaging, rebranding, soap

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It isn’t easy to make something that has been around for nearly 150 years look new. But Proctor & Gamble …

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Is Your Food As Natural as You Think?

06 Thursday Oct 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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eating healthy, food, food label, green, health, local, natural, organic, Packaging

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Natural (adj.) 1. Of or arising from nature; in accordance with what is found or expected in nature. 2. Produced …

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Walmart: Not Really the Lowest Prices

16 Tuesday Aug 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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EDLP, low prices, Packaging, Target, Walmart

Slogans only convince people when there is something substantive to back them up. Despite its long-standing reputation for everyday low …

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Bring Your Own Containers to Dish Up

30 Thursday Jun 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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ethics, green, grocery, Packaging, sustainability

Christian Lane is on a mission to make the grocery buying experience more community based and less harmful to the …

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Making Olive Oil into a Miracle Product

05 Sunday Dec 2010

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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branding, food, Packaging, strategy

Olive oil has long been popular with foodies and gourmets, but in more recent years, it has moved beyond specialty …

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For Smokers, Does Packaging Really Matter?

04 Thursday Feb 2010

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions

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Packaging, smoking, warnings

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Consumers notice certain elements of packaging. But many other cues get registered only subconsciously, which has prompted the United Kingdom …

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More Research into Food Labels

22 Friday Jan 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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calories, food, grocery, health, labels, Packaging

In the ongoing battle against obesity in the United States, perceptions about responsibility have expanded beyond the overweight consumer to …

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Package Reduction Initiatives

04 Saturday Apr 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 10: Marketing Research

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green, labeling, Packaging, sustainable

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In its latest initiative to reduce the amount of packaging used for its products, Tesco is allowing customers to remove …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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