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Tag Archives: lululemon

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From Stretch to High-Tech: Lululemon Moves Beyond Leggings to Push the Mirror In-Home Exercise Device

03 Thursday Sep 2020

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

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integrated marketing communications, lululemon, Mirror

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With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …

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Take a Yoga Class, Watch a Yoga Demonstration, Then Buy New Yoga Pants: How Lululemon Seeks to Become a One-Stop Shop for Yogis

01 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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lululemon, services, yoga

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There are some new, service-oriented offerings available in the newly open, flagship, Manhattan-area Lululemon store. Approximately one-third of the store …

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Non-Lemon Lululemon

02 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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apparel, athleta, Gap, lululemon, Nike, sports, yoga

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Retail brands like Nike, Gap, and Nordstrom are looking to duplicate Lululemon’s sales efforts.  Lululemon was founded in 1998 by …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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