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Tag Archives: labels

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More Research into Food Labels

22 Friday Jan 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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calories, food, grocery, health, labels, Packaging

In the ongoing battle against obesity in the United States, perceptions about responsibility have expanded beyond the overweight consumer to …

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Banned in Boston?

15 Saturday Aug 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value

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deception, fraudulent pricing, labels, price accuracy

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It may be hard to believe, but a single mom from Framingham, MA has been banned by the two largest …

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Walmart’s Sustainability Labeling

18 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management

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green, labeling, labels, sustainability, Walmart

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The influence of Walmart has long been acknowledged; as the world’s largest retailer, it can even drive suppliers to focus …

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Misleading Claims about “Local” Products

11 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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food, food label, health, home grown, labels, local, organic

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A locavore eats only foods produced within that consumer’s locale or region, in an attempt to support local farmers and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (135)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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