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Regardless of your team loyalties, it is hard to deny that Tom Brady has earned himself a reputation as a …
Tom Brady Is a Gearhead: An Aston Martin Sponsorship for the NFL Star
14 Thursday Sep 2017
Category Archives: Chapter 18: Integrated Marketing Communications
Short Films as Authentic Advertising: A New Approach to Attract Consumers’ Attention
09 Friday Jun 2017
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The Tribeca Film Festival features cutting-edge documentaries and independent narrative films, along with big stars and the promise of massive …
What Isn’t Intel Inside?
18 Thursday Aug 2016
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As one of the best examples of a successful branding effort, Intel created awareness and familiarity with its “Intel Inside” …
Snapchat as an Advertising and Content Platform: The Latest Experiments in Television
01 Friday Jul 2016
Tags
B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
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When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
Analyzing the Unmeasured: A Snapchat Experiment by Domino’s to Test the Channel’s Effectiveness
07 Thursday Apr 2016
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Most marketing communications and advertising campaigns start with an idea, then choose the appropriate channel to share it. In a …
Is There a Place for God and Religion in Marketing, and If So, What Is It?
23 Tuesday Feb 2016
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Whatever a person’s personal beliefs, the concept of God is widely familiar and recognizable, especially in Western markets that share …
Shorts or Sweats, Tanks or Hoodies: Using a Weather App to Decide Which Nike Gear to Choose
22 Friday Jan 2016
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You get up in the morning, gearing up in your mind for a good run to start your day. But …
Landing an Endorsement Contract on Empire: Fiction, Reality, and Pepsi
19 Tuesday Jan 2016
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Product placements in popular films and television shows are a well-proven and relatively effective marketing tactic. But when it comes …
America’s Dream Team, Brought to You by Kia: Logos, the NBA, and Media
24 Tuesday Nov 2015
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In North America, spectator sports represent a nearly $64 billion market. Some of that revenue comes from ticket sales to …
What Is Love? Getting Beyond Likes to Ensure True Customer Relationships
12 Monday Oct 2015
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When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …
