03 Thursday Sep 2020
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With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …
01 Wednesday Jul 2020
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Let’s take a trip to the ancient past—the 1990s, if you will. In that decade, breakfast consumers digging through their …
17 Friday Apr 2020
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A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
28 Friday Feb 2020
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What kind of Oreo eater are you? Do you love the stuffing most, scraping it off with your teeth and …
24 Friday Jan 2020
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As an online food delivery service, DoorDash started off with a strong digital presence, available through both mobile and online …
27 Tuesday Aug 2019
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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …
31 Wednesday Jul 2019
Aflac had a problem: Consumers did not seem to know what exactly its product was. They knew its famous quacking …
22 Monday Apr 2019
The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …
04 Monday Feb 2019
The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
18 Tuesday Sep 2018
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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
