The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
Category Archives: Chapter 18: Integrated Marketing Communications
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
Completing the Last Mile: How Changing Customer Demands Require Changes to Delivery Services
16 Friday Feb 2018
Eleven Loves Eggos; Why Wouldn’t Fans of Stranger Things Love Them Too?
20 Wednesday Dec 2017
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The hit Netflix series Stranger Things is set in the 1980s and also has drawn many comparisons to movies released …
Six-Second Timeouts? A Novel Approach, and Timeline, for Advertising During Sporting Events
06 Monday Nov 2017
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Long secure in its status as the most popular sports league in the United States, and in its ability to …
Laughing at Potential Tragedy: How Geico Reinvented Advertising for the Insurance Industry
02 Thursday Nov 2017
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Before the introduction of the Geico gecko—the animated lizard introduced to signal to consumers how to pronounce the company’s name—most …
Tasty: A Revolution in Marketing or Just the Latest Example of IMC?
06 Friday Oct 2017
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From one perspective, Tasty—the division of BuzzFeed that is responsible for producing the site’s vastly popular, widely viewed “food porn” …
Tom Brady Is a Gearhead: An Aston Martin Sponsorship for the NFL Star
14 Thursday Sep 2017
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Regardless of your team loyalties, it is hard to deny that Tom Brady has earned himself a reputation as a …
Short Films as Authentic Advertising: A New Approach to Attract Consumers’ Attention
09 Friday Jun 2017
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The Tribeca Film Festival features cutting-edge documentaries and independent narrative films, along with big stars and the promise of massive …
What Isn’t Intel Inside?
18 Thursday Aug 2016
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As one of the best examples of a successful branding effort, Intel created awareness and familiarity with its “Intel Inside” …
