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Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …
Virtual Summer Camps and Community Building by Brands During the COVID-19 Pandemic
21 Monday Sep 2020
Category Archives: Chapter 18: Integrated Marketing Communications
From Stretch to High-Tech: Lululemon Moves Beyond Leggings to Push the Mirror In-Home Exercise Device
03 Thursday Sep 2020
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With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …
Chex Quest Returns! Bringing a Nostalgic Branded Game into Today
01 Wednesday Jul 2020
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Let’s take a trip to the ancient past—the 1990s, if you will. In that decade, breakfast consumers digging through their …
Recommended for You (to Buy): Predictions of How Streaming Services Will Soon Allow for Personalized Product Placements
17 Friday Apr 2020
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A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
How Much Stuffing Is Enough? Oreo Plans to Use TikTok to Find Out
28 Friday Feb 2020
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What kind of Oreo eater are you? Do you love the stuffing most, scraping it off with your teeth and …
Dashing Beyond Delivery: How DoorDash Is Leveraging All Its Marketing Options
24 Friday Jan 2020
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As an online food delivery service, DoorDash started off with a strong digital presence, available through both mobile and online …
Using Advertising, AR, and IMC to Get the Word Out: Bob’s Discount Furniture Is Not a Discounter
27 Tuesday Aug 2019
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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …
But Can the Duck Belt Out a Hit? Aflac’s Country Music Marketing Communications to Clarify What Its Products Do
31 Wednesday Jul 2019
Aflac had a problem: Consumers did not seem to know what exactly its product was. They knew its famous quacking …
Can Marketers Get Their Messages out Through Facebook Messenger?
22 Monday Apr 2019
The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
