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Grewal Levy Marketing News

Category Archives: Chapter 18: Integrated Marketing Communications

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Coca-Cola Lures Gen Z Consumers with Pixel and Dream-Flavored Beverages

26 Monday Sep 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications

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coca cola, Integrated Marketing Communication, targeting

How can established, longstanding businesses attract younger shoppers? It is the question that company after company is attempting to tackle, …

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Marketing Tidbit: How TV Companies are Working Together to Improve the Ad Market  

30 Thursday Sep 2021

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications, Marketing Tidbits

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Integrated Marketing Communication, Marketing Tidbit, television

When you sit down at the end of the day to catch a little mindless entertainment, do you ever find …

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Marketing Tidbit: McDonald’s New Loyalty Program

28 Tuesday Sep 2021

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications, Marketing Tidbits

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Integrated Marketing Communication, Loyalty Programs, Marketing Tidbit, mcdonalds

Come for cheap food, stay for free food? McDonald’s is hoping consumers will do just that, induced by the new loyalty program it rolled out in July. The MyMcDonald’s Rewards program, available through the company’s app, marks McDonald’s first venture into reward programs in the United States. (It previously has established similar programs in France and a few other countries.) Customers received 1,500 points at the moment they sign up, then earn 100 points for each $1 spent. The points can be traded for treats like hash browns (1,500 points), a large iced coffee (3,000 points), or a Happy Meal (6,000 points). The benefits for McDonald’s have been well established by research into loyalty programs, which shows that they tend to lead to a more engaged customer base and provide unparalleled access to valuable digital data. But what about the customers? Why would someone spend $600 at McDonald’s, in return for the prospect of receiving a $2.79 Happy Meal for free? It may seem unlikely, but the proof of concept is in the pudding—and the burritos and the coffee. That is, similar programs have worked well for other companies, including Chipotle and Starbucks. At Starbucks for example, the loyalty program grew by 18 percent from March 2020 to 2021, enabling the company to not just survive but even thrive during the pandemic.

Source: Dave Sebastian, “McDonald’s Loyalty Program Goes National,” The Wall Street Journal, June 22, 2021; Alexis Morillo, “McDonald’s New Loyalty Program Is Launching Today—Here’s How It Works,” Delish, July 8, 2021; Larry Dignan, “Starbucks Leverages Loyalty Program, Digital To Navigate Customers’ New Normal,” ZDNet, April 28, 2021

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Virtual Summer Camps and Community Building by Brands During the COVID-19 Pandemic

21 Monday Sep 2020

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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integrated marketing communications, services, virtual camp

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Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …

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From Stretch to High-Tech: Lululemon Moves Beyond Leggings to Push the Mirror In-Home Exercise Device

03 Thursday Sep 2020

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

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integrated marketing communications, lululemon, Mirror

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With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …

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Chex Quest Returns! Bringing a Nostalgic Branded Game into Today

01 Wednesday Jul 2020

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

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Chex Mix, Chex Quest, Integrated Marketing Communication, video game

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Let’s take a trip to the ancient past—the 1990s, if you will. In that decade, breakfast consumers digging through their …

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Recommended for You (to Buy): Predictions of How Streaming Services Will Soon Allow for Personalized Product Placements

17 Friday Apr 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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hulu, integrated marketing communications, Marketing Research

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A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …

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How Much Stuffing Is Enough? Oreo Plans to Use TikTok to Find Out

28 Friday Feb 2020

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

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Integrated Marketing Communication, Oreo, TikTok

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What kind of Oreo eater are you? Do you love the stuffing most, scraping it off with your teeth and …

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Dashing Beyond Delivery: How DoorDash Is Leveraging All Its Marketing Options

24 Friday Jan 2020

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

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DoorDash, integrated marketing communications

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As an online food delivery service, DoorDash started off with a strong digital presence, available through both mobile and online …

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Using Advertising, AR, and IMC to Get the Word Out: Bob’s Discount Furniture Is Not a Discounter

27 Tuesday Aug 2019

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 18: Integrated Marketing Communications

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Bob's, discount, jordans furniture

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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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