The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …
Can Marketers Get Their Messages out Through Facebook Messenger?
22 Monday Apr 2019
Category Archives: Chapter 18: Integrated Marketing Communications
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
Completing the Last Mile: How Changing Customer Demands Require Changes to Delivery Services
16 Friday Feb 2018
Eleven Loves Eggos; Why Wouldn’t Fans of Stranger Things Love Them Too?
20 Wednesday Dec 2017
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The hit Netflix series Stranger Things is set in the 1980s and also has drawn many comparisons to movies released …
Six-Second Timeouts? A Novel Approach, and Timeline, for Advertising During Sporting Events
06 Monday Nov 2017
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Long secure in its status as the most popular sports league in the United States, and in its ability to …
Laughing at Potential Tragedy: How Geico Reinvented Advertising for the Insurance Industry
02 Thursday Nov 2017
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Before the introduction of the Geico gecko—the animated lizard introduced to signal to consumers how to pronounce the company’s name—most …
Tasty: A Revolution in Marketing or Just the Latest Example of IMC?
06 Friday Oct 2017
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From one perspective, Tasty—the division of BuzzFeed that is responsible for producing the site’s vastly popular, widely viewed “food porn” …
Tom Brady Is a Gearhead: An Aston Martin Sponsorship for the NFL Star
14 Thursday Sep 2017
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Regardless of your team loyalties, it is hard to deny that Tom Brady has earned himself a reputation as a …
Short Films as Authentic Advertising: A New Approach to Attract Consumers’ Attention
09 Friday Jun 2017
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The Tribeca Film Festival features cutting-edge documentaries and independent narrative films, along with big stars and the promise of massive …
