• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Pricing Concepts

Gallery

Procter & Gamble Learns that Its Business Isn’t Quite as Inflation-Proof as It Thought

10 Monday Oct 2022

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

p&g, Pricing Concepts

Procter & Gamble sure sounded confident in the face of a tough economy for a while there. Back in January …

Continue reading →

Gallery

Adding to Global Oil Price Pressures, But Maybe Not in the Way You Think: The Worldwide Implications of Indonesia’s Palm Oil Export Ban

04 Wednesday May 2022

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

global marketing, Palm oil, Pricing Concepts

This gallery contains 1 photo.

Affordable cooking oil (e.g., sunflower, soy, canola, palm) is really beneficial for consumers in countries that love fried foods (e.g., …

Continue reading →

Gallery

How Will Retailers Pass Inflation-Related Price Increases Along to Customers? Let Us Count the Ways

27 Wednesday Apr 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Inflation, Marketing Environment, Pricing Concepts

Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …

Continue reading →

Gallery

No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer

19 Thursday Aug 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

consumer behavior, Pricing Concepts, Ski Mountains

This gallery contains 1 photo.

Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …

Continue reading →

Gallery

The Wealth Gap, Illustrated by Purchasing and Pricing Trends During the Pandemic

14 Friday May 2021

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

COVID-19, Pricing Concepts, Wealth Gap

Even with all the resources in the world, there were some things that wealthy people could not access during the …

Continue reading →

Gallery

A Foot Soldier in the Ongoing Chicken Wars

01 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Developing New Products, Pricing Concepts, Wendys

This gallery contains 1 photo.

There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …

Continue reading →

Gallery

A Commodity Market with Fluctuating Prices: Rice

03 Thursday Aug 2017

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Indonesia, Pricing Concepts, Rice

This gallery contains 1 photo.

Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …

Continue reading →

Gallery

Once a Counterfeit Haven, China Hosts a Growing Market for the Real Thing

15 Thursday Jun 2017

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

China, counterfeit, Pricing Concepts

This gallery contains 1 photo.

China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …

Continue reading →

Gallery

An Abundance of Nuts: Using a Good Pistachio Crop to Build Value

28 Monday Nov 2016

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Pistachios, Pricing Concepts

This gallery contains 1 photo.

The conditions were just right this year, such that the Wonderful Company found itself with warehouses full of one of …

Continue reading →

Gallery

How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club

12 Friday Aug 2016

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Dollar Shave Club, Pricing Concepts, Unilever

This gallery contains 1 photo.

The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …

Continue reading →

← Older posts

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 285,083 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 461 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...