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Tag Archives: Pricing Concepts

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A Foot Soldier in the Ongoing Chicken Wars

01 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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Developing New Products, Pricing Concepts, Wendys

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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …

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A Commodity Market with Fluctuating Prices: Rice

03 Thursday Aug 2017

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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Indonesia, Pricing Concepts, Rice

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Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …

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Once a Counterfeit Haven, China Hosts a Growing Market for the Real Thing

15 Thursday Jun 2017

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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China, counterfeit, Pricing Concepts

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China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …

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An Abundance of Nuts: Using a Good Pistachio Crop to Build Value

28 Monday Nov 2016

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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Pistachios, Pricing Concepts

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The conditions were just right this year, such that the Wonderful Company found itself with warehouses full of one of …

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How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club

12 Friday Aug 2016

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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Dollar Shave Club, Pricing Concepts, Unilever

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The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …

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The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks

24 Thursday Mar 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value

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Amazon, apple, ebooks, establishing value, Marketing Ethics, Pricing Concepts

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If you look back in the archives of our abstracts on this site, you can find several previous summaries of …

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Pricing Trends in the Airline Market

29 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

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Airline Market, establishing value, Pricing Concepts

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For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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