05 Tuesday May 2020
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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
29 Wednesday Apr 2020
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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
30 Thursday Jan 2020
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What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
08 Wednesday Jan 2020
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When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
26 Wednesday Sep 2018
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McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
18 Tuesday Sep 2018
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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
08 Thursday Feb 2018
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Some of the games that consumers download come with something a little extra. They are loaded with software by a …
09 Thursday Nov 2017
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We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …
26 Wednesday Jul 2017
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Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
27 Tuesday Jun 2017
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Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …
