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Grewal Levy Marketing News

Tag Archives: Social and Mobile Marketing

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Let Me Have a Mobile Order with a Side of Fries: McDonald’s Offers Freebies to Change Customer Habits

26 Wednesday Sep 2018

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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mcdonalds, Social and Mobile Marketing

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McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …

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Messaging App Snaps Up Advertisers with New Enhancements

18 Tuesday Sep 2018

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications

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integrated marketing communications, Positioning, Snapchat, Social and Mobile Marketing

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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …

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When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics

08 Thursday Feb 2018

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Marketing Ethics

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Alphonso, Marketing Ethics, Social and Mobile Marketing

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Some of the games that consumers download come with something a little extra. They are loaded with software by a …

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A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising

09 Thursday Nov 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Marketing Ethics

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Facebook, Marketing Ethics, Social and Mobile Marketing

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We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …

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Travel Agents or Marketing Firms? The Successful Approach of Booking Sites

26 Wednesday Jul 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Expedia, Social and Mobile Marketing

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Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …

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Can Automated Advertising Programs Ever Understand Context? Google’s Content Challenge

27 Tuesday Jun 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Google +, Social and Mobile Marketing

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Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …

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The Pepsi Challenge: How Did Such a Tone-Deaf Advertisement Ever Get Approved?

13 Tuesday Jun 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, pepsi, Social and Mobile Marketing

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Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …

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Taking Ice Cream Viral: A Social Media Public Relations Effort in the Trump Years

12 Wednesday Apr 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Dippin' Dots, Public Relations, Social and Mobile Marketing

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In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …

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For Snapchat, All Users Are Created Equal

27 Friday Jan 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Snapchat, Social and Mobile Marketing

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Traditionally social networking sites work to form close relationships with famous and influential people, to help boost their membership and …

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Finding Not Just New Ways to Advertise, But Also New Ways to Measure the Impact of Advertising, on Social Media

08 Tuesday Nov 2016

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Social and Mobile Marketing, social media

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When users page through their Facebook feeds, rarely do they hear sound, unless they actively click to start the latest …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (131)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (197)
  • Chapter 06: Consumer Behavior (158)
  • Chapter 07: Business-to-Business Marketing (73)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (127)
  • Chapter 10: Marketing Research (89)
  • Chapter 11: Product Branding and Packaging Decisions (188)
  • Chapter 12: Developing New Products (158)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (90)
  • Chapter 17: Retailing and Multichannel Marketing (184)
  • Chapter 18: Integrated Marketing Communications (152)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (169)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (84)

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