14 Wednesday Oct 2020
This gallery contains 1 photo.
As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …
08 Wednesday Jul 2020
This gallery contains 1 photo.
Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
11 Thursday Jun 2020
This gallery contains 1 photo.
When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …
05 Friday Jun 2020
This gallery contains 1 photo.
Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
05 Tuesday May 2020
This gallery contains 1 photo.
The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
29 Wednesday Apr 2020
This gallery contains 1 photo.
Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
30 Thursday Jan 2020
This gallery contains 1 photo.
What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
08 Wednesday Jan 2020
This gallery contains 1 photo.
When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
26 Wednesday Sep 2018
This gallery contains 1 photo.
McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
18 Tuesday Sep 2018
This gallery contains 1 photo.
To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
