This gallery contains 1 photo.
What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
Getting to Gamers: In-Game Marketing and Sponsorship Options
30 Thursday Jan 2020
Tag Archives: Social and Mobile Marketing
In Reviews, 5 Stars Might Not Be the Best Rating: Gauging Accuracy and Fraud on Review Sites
08 Wednesday Jan 2020
This gallery contains 1 photo.
When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
Let Me Have a Mobile Order with a Side of Fries: McDonald’s Offers Freebies to Change Customer Habits
26 Wednesday Sep 2018
This gallery contains 1 photo.
McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
This gallery contains 1 photo.
To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics
08 Thursday Feb 2018
This gallery contains 1 photo.
Some of the games that consumers download come with something a little extra. They are loaded with software by a …
A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising
09 Thursday Nov 2017
This gallery contains 1 photo.
We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …
Travel Agents or Marketing Firms? The Successful Approach of Booking Sites
26 Wednesday Jul 2017
This gallery contains 1 photo.
Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
Can Automated Advertising Programs Ever Understand Context? Google’s Content Challenge
27 Tuesday Jun 2017
This gallery contains 1 photo.
Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …
The Pepsi Challenge: How Did Such a Tone-Deaf Advertisement Ever Get Approved?
13 Tuesday Jun 2017
This gallery contains 1 photo.
Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
Taking Ice Cream Viral: A Social Media Public Relations Effort in the Trump Years
12 Wednesday Apr 2017
This gallery contains 1 photo.
In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …
