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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
Something for Everyone: Shopping through Facebook Shops
08 Wednesday Jul 2020
Tag Archives: Social and Mobile Marketing
New Concert Streaming and Sponsoring Opportunities: The Example of BeApp and Coke
11 Thursday Jun 2020
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When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …
Should Social Media Pay News Sources for Linked Content? Australia Says Yes
05 Friday Jun 2020
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Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
When Regulations and Marketing Strategies Align: Direct-to-Consumer Drug Sales on Social Media
05 Tuesday May 2020
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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
Marketing Your TikTok Account by … Sleeping?
29 Wednesday Apr 2020
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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
Getting to Gamers: In-Game Marketing and Sponsorship Options
30 Thursday Jan 2020
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What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
In Reviews, 5 Stars Might Not Be the Best Rating: Gauging Accuracy and Fraud on Review Sites
08 Wednesday Jan 2020
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When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
Let Me Have a Mobile Order with a Side of Fries: McDonald’s Offers Freebies to Change Customer Habits
26 Wednesday Sep 2018
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McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics
08 Thursday Feb 2018
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Some of the games that consumers download come with something a little extra. They are loaded with software by a …
