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For most of its history, Neiman Marcus has focused on the 100,000 customers who spend the most (i.e., today, more …
15 Tuesday Feb 2011
Posted Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
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For most of its history, Neiman Marcus has focused on the 100,000 customers who spend the most (i.e., today, more …
12 Friday Nov 2010
In 2006, Mari Gallagher Research and Consulting reported that many of Chicago’s citizens were without access to fresh produce. Put …