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Grewal Levy Marketing News

Tag Archives: change

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Putting Last Call First: Neiman Marcus’s Strategic Changes

15 Tuesday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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change, Neiman Marcus, strategy, trends

For most of its history, Neiman Marcus has focused on the 100,000 customers who spend the most (i.e., today, more …

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Fresh Fruits and Vegetables

12 Friday Nov 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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change, demand, food, retailers

In 2006, Mari Gallagher Research and Consulting reported that many of Chicago’s citizens were without access to fresh produce. Put …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (146)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (138)
  • Chapter 05: Analyzing the Marketing Environment (207)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (110)
  • Chapter 09: Segmentation, Targeting and Positioning (138)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (196)
  • Chapter 12: Developing New Products (175)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (90)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (180)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (9)
  • Uncategorized (3)

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