29 Tuesday Sep 2020
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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
23 Wednesday Sep 2020
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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
14 Monday Nov 2016
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In Europe, diesel engines have long been the standard for automobiles. Embracing the engines allowed European nations to highlight their …
12 Friday Feb 2016
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Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …
29 Sunday Nov 2015
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In most Western, industrialized nations, the population is aging. That trend is clear, evident, and longstanding. These countries also are …
29 Tuesday Sep 2015
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In the first papal visit to the United States in decades, Pope Francis will tour two U.S. cities this fall: …
06 Friday Mar 2015
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The shuttering of all of Radio Shack’s remaining stores has prompted various responses. For older consumers who remember visiting the …
11 Wednesday Feb 2015
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When General Motors (GM) first introduced its Volt gas–electric hybrid vehicle, it anticipated sales of around 60,000 cars per year. …
08 Thursday Jan 2015
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Even some of the best known brands in the consumer goods market achieve relatively low penetration. For example, Swiffer products …
14 Thursday Nov 2013
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In a world in which texting injuries—such as the accidents that happen when people walk into a lamppost because they …
Grewal Levy Marketing News 