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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
Something for Everyone: Shopping through Facebook Shops
08 Wednesday Jul 2020
Tag Archives: Multichannel Marketing
What’s the Deal with Whole Foods and Amazon?
17 Thursday Aug 2017
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Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …
Pin It or Buy It: The Addition of Buy Buttons to Social Media Sites
07 Monday Sep 2015
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After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …
When Old School Methods Shine on New Tech: What Sets Kohl’s Successful Mobile App Apart
14 Thursday May 2015
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Cutting-edge technology companies and hipsters might not give a lot of credit to retailers as innovators. But when an international …
The Odd Grocery Upstart: How Trader Joe’s Leveraged Its Entertaining Atmosphere into a Serious Competitive Proposition
22 Sunday Jun 2014
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The employees are wearing tropical shirts, the product labels feature puns and silly rhymes, and the manager goes by “Captain.” …
