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Following its independence in 1947, one of the ways that India sought to ensure the welfare of its population was …
The Risks and Rewards of Deregulating India’s Agricultural Markets
05 Monday Apr 2021
Tag Archives: global
Paying More for Chunky Monkey: The Pricing Repercussions of Brexit for British Consumers
03 Tuesday Jan 2017
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In the aftermath of the Brexit vote, in which citizens of the United Kingdom decided to leave the European Union, …
Even Paris Is Going Electric: The Trends Leading to Shifting Norms in the Auto Industry
14 Monday Nov 2016
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In Europe, diesel engines have long been the standard for automobiles. Embracing the engines allowed European nations to highlight their …
Finding Ways to Maintain Luxury Prices across International and Gray Markets
08 Friday May 2015
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The euro is lower than it has been in over a decade. As a result, for Asian shoppers seeking Italian …
The High Tech Talent Shortage
28 Wednesday Jan 2015
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Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …
What the Sony Hacking Scandal Means for Marketers
26 Monday Jan 2015
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The cyberattacks on Sony related to the release of the farcical comedy The Interview have had implications for various groups …
Modern Supply Chains: Great for Consumers, Deadly for Workers
26 Monday Aug 2013
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Bangladesh, global, innovation, International Firms, Marketing Ethics, Multinational Retailing, Rana Plaza, supply chain
Assessments of flexible, global, rapid supply chains tend to focus on their benefits: They lower prices for consumers. They help …
An Island of Innovation: adidas’ New Concepts for the Japanese Market
14 Tuesday Aug 2012
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American runners who hear about adidas’ “Runbase” in Japan might soon be clamoring for one in the United States. Located …
Google’s Ethical Crisis in China
13 Monday Aug 2012
The International Symbol of Love and Dessert: Fast Food?
16 Wednesday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
In the West, holidays such as Valentine’s Day and Christmas represent huge sales opportunities for a variety of sellers. Refusing …
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