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Basic economic theory predicts that when prices go down, consumers buy more. But the reality, as it often is, is …
What If You Threw a Sale, and No One Came? Pricing Perceptions versus Realities
26 Wednesday Apr 2017
Tag Archives: Strategic Pricing
Paying More for Chunky Monkey: The Pricing Repercussions of Brexit for British Consumers
03 Tuesday Jan 2017
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In the aftermath of the Brexit vote, in which citizens of the United Kingdom decided to leave the European Union, …
Another Membership Offer, This Time for No More Coupons from Bed Bath & Beyond
24 Thursday Nov 2016
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For shoppers needing a shower curtain, wedding gift, or new pillow, paying list price is nearly unheard of, unless they …
Can an Airline Be Both Inexpensive and On Time? Spirit Aims to Find Out
22 Monday Aug 2016
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If you fly Spirit Airlines, your fare will be pretty cheap. But your final cost is likely to be much …
A Real-World Pricing Experiment by Amazon
02 Tuesday Aug 2016
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When a company has access to as much data as Amazon does, it can conduct some interesting experiments with little …
Promoting Bookings by Promoting Hotel Loyalty Programs by Promoting Better Prices
29 Wednesday Jun 2016
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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
Disney’s Demand and Supply: Using Higher Prices to Help Ensure Customer Satisfaction
22 Tuesday Mar 2016
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Some companies choose to raise prices to earn more profits. Others do so in response to increased prices on their …
Small Coke Cans: Are Consumers Paying More for Less, or Are They Just Paying to Get What They Want?
14 Thursday Jan 2016
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When Coca-Cola checked its sales data recently, it found consistently over the past few quarters that sales of smaller containers, …
What Would You Pay to Be Able to Buy? The Expanding Uses of Surge Pricing
16 Monday Nov 2015
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When demand increases, sellers need to increase either the supply they put on the market or their prices, to balance …
Just How Expensive Can a Candy Crush Be?
19 Friday Jun 2015
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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
