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Tag Archives: Strategic Pricing

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Identifying the True Value of Products and Pricing Them Accordingly

17 Tuesday May 2022

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Conscious Marketing, Overview of Marketing, Strategic Pricing

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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …

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Borrow a Pattern, Pay the Source: Can Strategic Pricing, Design, Marketing, and Value Assessments Save Endangered Wildlife?

09 Monday May 2022

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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Strategic Pricing, Wildlife

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For activists determined to protect and maintain threatened and endangered animal populations, creativity often is key. When existing methods stop …

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Tiered Pricing by DoorDash

07 Monday Jun 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 15: Strategic Pricing Concepts

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B2B Marketing, DoorDash, Strategic Pricing, Tiered Pricing

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The COVID-19 pandemic has been a massive opportunity for some firms, including DoorDash, which grew to take over fully half …

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Lowered Supply, Fluctuating Demand, and Vaccines: A Perfect Storm in the Rental Car Industry

20 Thursday May 2021

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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car rentals, Strategic Pricing

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When travel stopped, due to the COVID-19 pandemic, rental car companies were saddled with a lot of inventory and not …

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Even Though Retailers Don’t Want to, Offering Buy Now, Pay Later Options Appears Unavoidable

26 Monday Apr 2021

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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Buy Now Pay Later, Strategic Pricing

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If given their choice, retailers would ask customers to pay with store-branded credit cards before any other option. Probably their …

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The iPhone SE: The Moment When Apple Finally Began to Follow Conventional Pricing Models

16 Thursday Jul 2020

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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apple, iPhone SE, Strategic Pricing

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For virtually all of its history, the iPhone has contradicted traditional predictions about how product prices develop over time. That …

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A Radical Pricing Departure by Apple that Represents Its Adherence to the Same Strategy

09 Tuesday Jun 2020

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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AirPods, apple, Strategic Pricing

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As a brand, Apple is innovative, creative, and cutting-edge. It is not cheap. For virtually all of its history, the …

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Subscribing to Your Daily Caffeine Fix: A New Pricing Model from Panera

01 Friday May 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

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consumer behavior, Panera, Strategic Pricing, Subscription Box

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In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …

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Should the Price of Prescriptions Depend on Your Nationality? Because It Currently Does

05 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 15: Strategic Pricing Concepts

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global marketing, Strategic Pricing

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Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …

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New Advertising Information about Prescription Drugs: Their Prices!

01 Monday Jul 2019

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertisements, Prescriptions, Strategic Pricing

Televised advertisements for prescription drugs provide a lot of information: the conditions they are designed to treat, the methods for …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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