Televised advertisements for prescription drugs provide a lot of information: the conditions they are designed to treat, the methods for …
New Advertising Information about Prescription Drugs: Their Prices!
01 Monday Jul 2019
Tag Archives: Strategic Pricing
The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags
12 Monday Feb 2018
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In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …
A Price Cut or a Competitive Marketing Tactic? Amazon’s Price Drop at Whole Foods Is Both
12 Thursday Oct 2017
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When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …
The Ethylene Market Gives a Clear Example of Supply and Demand in the Aftermath of Hurricane Harvey
10 Tuesday Oct 2017
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The effects of Hurricane Harvey are unprecedented, and that description applies to markets as well. For example, the devastating storm …
Tough Decisions at Tiffany & Co.: What Makes a Luxury Brand a Luxury?
04 Wednesday Oct 2017
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The recent leadership changes at Tiffany & Co., the jewelry line known for its signature blue boxes, are symbolic of …
What If You Threw a Sale, and No One Came? Pricing Perceptions versus Realities
26 Wednesday Apr 2017
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Basic economic theory predicts that when prices go down, consumers buy more. But the reality, as it often is, is …
Paying More for Chunky Monkey: The Pricing Repercussions of Brexit for British Consumers
03 Tuesday Jan 2017
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In the aftermath of the Brexit vote, in which citizens of the United Kingdom decided to leave the European Union, …
Another Membership Offer, This Time for No More Coupons from Bed Bath & Beyond
24 Thursday Nov 2016
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For shoppers needing a shower curtain, wedding gift, or new pillow, paying list price is nearly unheard of, unless they …
Can an Airline Be Both Inexpensive and On Time? Spirit Aims to Find Out
22 Monday Aug 2016
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If you fly Spirit Airlines, your fare will be pretty cheap. But your final cost is likely to be much …
A Real-World Pricing Experiment by Amazon
02 Tuesday Aug 2016
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When a company has access to as much data as Amazon does, it can conduct some interesting experiments with little …
