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Tag Archives: Congressional Hearings

Congressional Hearings About Loyalty—But Not to the Country: The Ethical Considerations Surrounding Modern Loyalty Programs

19 Sunday Jan 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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Congressional Hearings, Data Gathering, Loyalty Programs, privacy

Loyalty programs are so ubiquitous, spanning so many industries, that they may seem unquestionable. But recent hearings held by the …

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Chapter 01: Overview of Marketing (76)
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