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Tag Archives: Package Decisions

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Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand

01 Monday Feb 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Beauty Products, Developing New Products, Essenci, Package Decisions, Product Branding

Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …

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Is Sugar by Any Other Name Just as Sweet? Labeling Controversies for Sugary Foods Calling Themselves Healthy

23 Thursday Apr 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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food label, Package Decisions

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Strict rules exist for what food companies can claim with regard to the fat, calorie, cholesterol, and sodium they contain. …

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Exchanging a Bottle of Pepsi for a Can of Water? Finding Packaging Solutions to Environmental Commitments

03 Tuesday Sep 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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Environment, Package Decisions, pepsiCo

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When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …

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Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around

22 Thursday Sep 2016

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Package Decisions, pepsi, Product Branding

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In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …

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A Revised Palette for the Golden Arches: Packaging Updates by McDonald’s

04 Friday Mar 2016

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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mcdonalds, Package Decisions

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For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (136)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (94)
  • Chapter 11: Product Branding and Packaging Decisions (195)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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