Exchanging a Bottle of Pepsi for a Can of Water? Finding Packaging Solutions to Environmental Commitments

03 Tuesday Sep 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Uncategorized

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Environment, Package Decisions, pepsiCo

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When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …

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Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around

22 Thursday Sep 2016

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Package Decisions, pepsi, Product Branding

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In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …

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A Revised Palette for the Golden Arches: Packaging Updates by McDonald’s

04 Friday Mar 2016

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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mcdonalds, Package Decisions

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For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …

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