Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
Tag Archives: Package Decisions
Is Sugar by Any Other Name Just as Sweet? Labeling Controversies for Sugary Foods Calling Themselves Healthy
23 Thursday Apr 2020
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Strict rules exist for what food companies can claim with regard to the fat, calorie, cholesterol, and sodium they contain. …
Exchanging a Bottle of Pepsi for a Can of Water? Finding Packaging Solutions to Environmental Commitments
03 Tuesday Sep 2019
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When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …
Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around
22 Thursday Sep 2016
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In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …
A Revised Palette for the Golden Arches: Packaging Updates by McDonald’s
04 Friday Mar 2016
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For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …
Grewal Levy Marketing News 