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Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector

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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …

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You Can’t Buy These Sneakers. You Can’t Wear Them Either. But with New AR, You Can Take a Picture Wearing Them!

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For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …

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How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations

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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …

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When Regulations and Marketing Strategies Align: Direct-to-Consumer Drug Sales on Social Media

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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …

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A Brave Innovation or a Stubborn Refusal to Gauge Consumer Preferences? The Saga of Automotive Fuel Cell Technology

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Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …

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