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As if consumers were not already feeling anxious enough about the state of the world and their safety within it, …
Tesla’s Autopilot Navigation System Sure Seems to Crash a Lot, Despite Safety Claims
01 Monday Aug 2022
The Real Superstar on the Field Might Be AI that Can Predict Sports Injuries
28 Thursday Jul 2022
Posted in Chapter 10: Marketing Research
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Call it Dr. App. Artificial intelligence (AI) is getting new uses in, and on, the field, literally, such as predicting, …
Marketing Tidbit: Kroger Pushing Go Fresh and Go Local
26 Tuesday Jul 2022
Posted in Marketing Tidbits
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For the second year in a row, the nation’s oldest grocery chain invited local and regional growers and producers to …
To Catch up with the Times, Watch Companies Embrace Gender-Neutral Marketing
22 Friday Jul 2022
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Watchmakers are finally getting the memo that some men are partial to smaller watches decorated with diamonds, just like some …
Best Buy Touts the Environmental Benefits of Outlet Stores
20 Wednesday Jul 2022
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Some analysts predict 2022 is going to be a rough year for Best Buy. The Motley Fool sees a “growth …
Online Retailers Try Something Radical: Physical Stores
18 Monday Jul 2022
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As it gets harder and more expensive to attract new customers online, some online brands are taking a bold step …
Marketing Tidbit: How Companies are Using AR for Virtual Clothing Try-On
15 Friday Jul 2022
Posted in Marketing Tidbits
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Looking to buy a new set of kicks online, but wish you could see what they’d look like on your …
I’d Like to Give the World a Customized Coke: Coca-Cola Is Ready to Save the Environment
13 Wednesday Jul 2022
Posted in Chapter 12: Developing New Products
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In its earlier iterations, Coca-Cola’s Freestyle machine promised an essentially unlimited range of drink options that allowed consumers to customize …
Flippy, CookRight, and the Other Robots Cooking Your Burgers and Making Your Coffee
08 Friday Jul 2022
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When a robot makes your burger or coffee, do you leave a tip? This question is no longer hypothetical. Restaurants, …
In a Time of Historically Low Union Membership, Workers at Can Ads Save Netflix?
05 Tuesday Jul 2022
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The end of the COVID-19 pandemic (or at least its transformation into something that we just sort of live with) …
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