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Watch this: Consumers now can rent luxury timepieces, instead of buying them. In response to lagging sales, and Gen Z’s …
Renting Luxury Watches
02 Thursday Sep 2021
Posted in Marketing Tidbits
Dear Public: This Letter Is How Our Corporation Does Activism. Love, Chief Executive
30 Monday Aug 2021
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Neutrality is no longer a feasible or desirable strategic choice when it comes to corporations taking a stance—or not—on some …
The Resurgence of E-Cards
27 Friday Aug 2021
Posted in Marketing Tidbits
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Remember when your email inbox was full of e-cards, back in the mid-1990s? (Remember what an email inbox is?) In …
The Next Generation of Chinese Food
24 Tuesday Aug 2021
Posted in Marketing Tidbits
Takeout, as the format of Chinese food most familiar to U.S. eaters, came to the United States about 150 years …
No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer
19 Thursday Aug 2021
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Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …
Marketing Old Age Products to a Generation that Refuses to Grow Up
11 Friday Jun 2021
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At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …
If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation
09 Wednesday Jun 2021
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Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
Tiered Pricing by DoorDash
07 Monday Jun 2021
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The COVID-19 pandemic has been a massive opportunity for some firms, including DoorDash, which grew to take over fully half …
Opting In to App Tracking: Does Apple’s Latest Update Represent Privacy Support or Competitive Suppression?
03 Thursday Jun 2021
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When they update their systems to iOS 14.5, Apple iPhone and iPad users will begin encountering a new pop-up message …
Marketing Tidbit: Shoppers Are Returning to Malls
02 Wednesday Jun 2021
Posted in Marketing Tidbits
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Malls are back. As vaccinations continue to increase and infection rates slowly decrease, shoppers are returning to malls, such that …
