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Grewal Levy Marketing News

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Is Fashion a Statement? Marketing Clothing as Political Protest

07 Thursday Feb 2019

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Uncategorized

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branding, fashion, Protest

Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …

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A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands

04 Monday Feb 2019

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 18: Integrated Marketing Communications, Uncategorized

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advertising, establishing value, luxury brands, music

The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …

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Adding Podcasts to their Portfolios: How Streaming Services Are Expanding their Product Lines

31 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Uncategorized

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entertainment, Podcasts, Product lines, Spotify

Streaming services such as Pandora and Spotify sell access to digital music options, a combined service and product that seemingly …

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Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China

25 Friday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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ad campaign, D&G, fashion, international

It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …

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Selling through WhatsApp: How a Digital Tool Is Altering Sales Practices in India

23 Wednesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management, Uncategorized

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Farming, india, social networking, technology, WhatsApp

For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …

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A LinkedIn Advertising Campaign that Focuses on How People Can Sell

17 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 20: Personal Selling and Sales Management, Uncategorized

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connections, LinkedIn, Personal Selling, social networking

The underlying purpose and market offering of LinkedIn is inherent in its very name: to establish links. Its focus on …

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Making Technology Personal: How Wayfair Is Leveraging High-Tech Tools to Connect with Consumers

10 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Uncategorized

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personalization, technology, Wayfair

This gallery contains 13 photos.

The furniture retailer Wayfair was among the first e-commerce sites in its industry, and its first-mover status continues to inform …

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Amazon’s Private-Label Freebies and Consumer Reviews: Effective Promotions or Anticompetitive Influences?

08 Tuesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management, Uncategorized

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Amazon, Amazon Prime, customer reviews, online reviews, Private label

Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …

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Targeting Auto Insurance Rates, Not by Driving Record but by ZIP Codes

27 Thursday Dec 2018

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Uncategorized

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Auto Insurance, Auto trends, Insurance, Rates, ZIP Codes

According to a recent study conducted by a nonprofit consumer advocacy group, the Consumer Federation of America, automotive insurance companies …

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Moving into Production: Netflix Establishes a Physical Location to Produce New Content

21 Friday Dec 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management, Uncategorized

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entertainment, netflix, studio

In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (66)
  • Chapter 02: Developing Marketing Strategies (122)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (123)
  • Chapter 05: Analyzing the Marketing Environment (192)
  • Chapter 06: Consumer Behavior (153)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (100)
  • Chapter 09: Segmentation, Targeting and Positioning (120)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (185)
  • Chapter 12: Developing New Products (153)
  • Chapter 13: Services: The Intangible Product (124)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (75)
  • Chapter 16: Supply Chain Management (87)
  • Chapter 17: Retailing and Multichannel Marketing (178)
  • Chapter 18: Integrated Marketing Communications (149)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (162)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (37)

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