For Meta, being at the forefront of pretty much every technology trend is central to its identity and competitive advantage. …
What’s the Status of Meta’s Artificial Intelligence?
30 Tuesday Dec 2025
TikTok Shop Might Be Made for Gen Z, But It Isn’t Limited to Gen Z
23 Tuesday Dec 2025
Lululemon’s Viral Dress Earns Mixed Reactions
18 Thursday Dec 2025
Tags
Have millennials lived long enough to see trends that they grew up with fall out of fashion, and then come …
Efforts by the United Kingdom to Regulate Buy Now, Pay Later Schemes
16 Tuesday Dec 2025
Tags
Buy now, pay later schemes are a modern take on traditional layaway payment options, with a few critical differences. That …
AI Applications, Across the Customer Purchasing Journey
09 Tuesday Dec 2025
Posted in Chapter 01: Overview of Marketing
Making a purchase involves a multistage journey. Consumers think about their needs and desires, consider various options, research and compare …
Good Neighbors: State Farm Moves Super Bowl Spot
04 Thursday Dec 2025
Tags
When broader national or global events create unexpected, unpredictable shifts, it remains the responsibility of smart marketers to shift quickly …
Going With the Gut: Beverage Companies Introduce Prebiotic Sodas
02 Tuesday Dec 2025
Posted in Chapter 12: Developing New Products
When Olipop and Poppi first introduced their soft drinks, the key feature used to differentiate their offerings from others on …
Unsustained Promises as Companies Revise their Sustainability Goals Downward
25 Tuesday Nov 2025
Tags
Green is the color of new beginnings and a sign of growth. It’s often used to represent the environment and …
In the Driver’s Seat: Walmart Expands Fulfillment Services
20 Thursday Nov 2025
Tags
Retailers might dream of completely loyal shoppers, who visit only its stores for all their purchases. But such dreams are, …
Running Wild with Puma’s Massive Global Campaign
18 Tuesday Nov 2025
Posted in Chapter 10: Marketing Research
