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Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …
What’s the Deal with Whole Foods and Amazon?
17 Thursday Aug 2017
CVS Makes Changes to Focus on Customer Health
17 Thursday Aug 2017
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As we noted in these abstracts, three years ago, CVS Health Corp. removed tobacco products from its stores. The change …
It Just Got a Little Harder to Land a Marketing Job: Cuts at Microsoft
15 Tuesday Aug 2017
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At Microsoft, approximately 50,000 of its more than 121,000 employees perform some marketing or selling functions. But the company’s sales …
Players as Characters: How the NBA Leverages its Stars to Connect with Consumer
11 Friday Aug 2017
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When it comes to connecting with fans, the NBA has hit on a winning strategy, moving it far ahead of …
“Dadvertising”: Using Revised Views of Masculinity to Market to Men
09 Wednesday Aug 2017
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …
Banks Going Green to Save the Green: The Chase–GE Collaboration
07 Monday Aug 2017
Posted in Chapter 04: Marketing Ethics
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For many firms, embracing green technologies and practices is an ethical decision. They seek to minimize their effects on the …
A Commodity Market with Fluctuating Prices: Rice
03 Thursday Aug 2017
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Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …
Hotels on Wheels: A Service Innovation
01 Tuesday Aug 2017
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With a new service, the startup firm Cabin promises an easier travel experience. On its pilot route, from San Francisco …
The Third-Party Effect: How Amazon’s Model Has Prompted a New Manufacturer–Retailer Relationship
28 Friday Jul 2017
Posted in Chapter 16: Supply Chain Management
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Once upon a time, popular brand manufacturers held great sway over their physical retail partners. They could insist on certain …
Travel Agents or Marketing Firms? The Successful Approach of Booking Sites
26 Wednesday Jul 2017
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Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
