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When Is It Bragging, and When Is It False Advertising—And Who Decides? Comparative Advertising by Chevrolet and the Responses by Its Rivals

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In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …

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Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously

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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …

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Do Users Know What They Are Sharing with Facebook, and Do They Care?

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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …

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