With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
Going to Where the Business Customers Are: A Bus Tour of Parking Lots Instead of a Booth at a Trade Show
09 Tuesday Feb 2021
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The engineering firm Hussmann primarily sells commercial refrigeration systems to its retail food clients, including restaurants and grocery stores. It …
Pets Make People’s Lives Better, and Walmart Is Ready to Make Pets’ Lives Better for Them
05 Friday Feb 2021
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In addition to dry and canned food, a leash, and some toys, pet owners can now meet more of their …
Delivery Apps Might Be Saving the Restaurant Industry. But Are They Killing Individual Restaurants?
03 Wednesday Feb 2021
When the coronavirus hit and restaurants were forced to shut down or severely restrict their seating, the prospect of earning …
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
Pink Crème, Sprinkles, and a Photo: Sweetening the Appeal of Oreos with Personalized Options
28 Thursday Jan 2021
Posted in Chapter 12: Developing New Products
Conventional Oreos are delicious, of course, and the company also has introduced a range of creative flavors to keep people …
Prescient Analyses: How DoorDash Decided to Target the Suburbs, a Move that Proved Brilliant During the COVID-19 Era
26 Tuesday Jan 2021
There are various food delivery services that rely on digital channels to connect hungry diners with local restaurants. But in …
Are Cute Kids on YouTube Really Exerting a Sneaky, Unhealthy Influence?
22 Friday Jan 2021
The spread of influencer marketing has reached the children. On YouTube, dedicated channels feature cute kids engaging with various products. …
Shopify: A Retail Platform and Service Provider that also Wants to Reform Retailing
20 Wednesday Jan 2021
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Even among those who might have heard of it, Shopify remains a sort of shadowy force in retailing. Millions of …
Leveraging the Power of Scent in New Products Designed to Soothe and Comfort
18 Monday Jan 2021
Posted in Chapter 12: Developing New Products
Extensive neurological research shows that scents have powerful influences on people—something Shakespeare could have told them (“There’s rosemary, that’s for …
