11 Wednesday Nov 2020
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Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
09 Monday Nov 2020
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Coupons have a long and varied history in marketing and retailing. Different sellers have found them either invaluable or unnecessary, …
05 Thursday Nov 2020
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In a previous abstract (“Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually”), we detailed some of …
03 Tuesday Nov 2020
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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …
30 Friday Oct 2020
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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …
28 Wednesday Oct 2020
Posted in Chapter 12: Developing New Products
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The new kid on the streaming block actually has been around for a while. With the merger of Viacom and …
26 Monday Oct 2020
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Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …
22 Thursday Oct 2020
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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …
20 Tuesday Oct 2020
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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …
16 Friday Oct 2020
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Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing
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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …
