07 Thursday Feb 2019
Posted in Chapter 06: Consumer Behavior, Uncategorized
Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …
04 Monday Feb 2019
The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
31 Thursday Jan 2019
Streaming services such as Pandora and Spotify sell access to digital music options, a combined service and product that seemingly …
25 Friday Jan 2019
Tags
It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
23 Wednesday Jan 2019
Tags
For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …
17 Thursday Jan 2019
The underlying purpose and market offering of LinkedIn is inherent in its very name: to establish links. Its focus on …
10 Thursday Jan 2019
Tags
This gallery contains 13 photos.
The furniture retailer Wayfair was among the first e-commerce sites in its industry, and its first-mover status continues to inform …
08 Tuesday Jan 2019
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
27 Thursday Dec 2018
Tags
According to a recent study conducted by a nonprofit consumer advocacy group, the Consumer Federation of America, automotive insurance companies …
21 Friday Dec 2018
Tags
In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …
