Tags
When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …
Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call
30 Friday Nov 2018
Taking the Temperature of Consumers and the Consumer Market: Clorox and Smart Thermometers
27 Tuesday Nov 2018
Tags
An innovative new thermometer links with an app, allowing consumers to track their temperature data easily over time. Such an …
The Portal: A New Product Offering from Facebook (with an Assist from Amazon)
23 Friday Nov 2018
This gallery contains 11 photos.
The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
A Modern Macy’s in Many Channels
20 Tuesday Nov 2018
Macy’s might represent the quintessential brick-and-mortar department store in many ways, but it is determined not to allow that image …
To What Extent Is YouTube Responsible for Protecting Children from Targeting?
18 Sunday Nov 2018
Posted in Chapter 04: Marketing Ethics, Uncategorized
Tags
The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …
An Abbreviation No More: Weight Watchers Rebrands as Simply WW
16 Friday Nov 2018
Tags
In a bold pronouncement for the chief executive of a diet company, Mindy Grossman recently announced straightforwardly that “the world …
High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores
12 Monday Nov 2018
Tags
In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …
Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them
10 Saturday Nov 2018
The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …
It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover
07 Wednesday Nov 2018
Tags
When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …
Marketing Products that Many Need but No One Wants to Need: Issues in the Incontinence Market
05 Monday Nov 2018
A remarkable one-third of all adult women suffer incontinence, whether temporarily or regularly, at some point in their lives. Considering …
