Retailers headed into last year’s Black Friday with gritted teeth. Profit margins were down, due to inflation, excess inventory, and …
Marketing Tidbit: Black Friday Is Making a Comeback
14 Tuesday Mar 2023
Marketing Tidbit: The Rolling Stones Care Where Their Merchandise Is Made… But Do Their Fans?
11 Saturday Mar 2023
The legendary rock band the Rolling Stones expressed shock when discovering that the workers making their 60th anniversary merchandise, in …
Red Bull Goes Global… Literally
09 Thursday Mar 2023
Posted in Chapter 08: Global Marketing, Uncategorized
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In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …
Why Are There So Relatively Few Vegan Options in U.S. Fast Food Restaurants?
07 Tuesday Mar 2023
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In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …
Independent Bookstores Find Renewed Success After the Pandemic
04 Saturday Mar 2023
Posted in Chapter 06: Consumer Behavior, Uncategorized
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In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …
Here’s Why Hotels Want to Spy on You
02 Thursday Mar 2023
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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …
TikTok Social Listening: Chasing Virality
28 Tuesday Feb 2023
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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
IKEA is Becoming Circular: How Companies Are Extending Product Lifespans
25 Saturday Feb 2023
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
Trusting Environmentally Safe Marketing Claims Remains Unsafe for Consumers
23 Thursday Feb 2023
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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …
A.I.-Generated Art Isn’t Just for Selfies
21 Tuesday Feb 2023
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Scrolling through social media, you may have noticed that your followers page has begun to look like a list of …
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