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Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch

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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …

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With AI, Starbucks Is Making More Human Connections with Its Most Important Stakeholders

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Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …

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Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves

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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …

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Vending Drinks, Gathering Big Data: How Coca-Cola Relies on Cutting-Edge Analytics to Develop New Drink Flavors

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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …

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