The spread of influencer marketing has reached the children. On YouTube, dedicated channels feature cute kids engaging with various products. …
Are Cute Kids on YouTube Really Exerting a Sneaky, Unhealthy Influence?
22 Friday Jan 2021
Shopify: A Retail Platform and Service Provider that also Wants to Reform Retailing
20 Wednesday Jan 2021
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Even among those who might have heard of it, Shopify remains a sort of shadowy force in retailing. Millions of …
Leveraging the Power of Scent in New Products Designed to Soothe and Comfort
18 Monday Jan 2021
Posted in Chapter 12: Developing New Products
Extensive neurological research shows that scents have powerful influences on people—something Shakespeare could have told them (“There’s rosemary, that’s for …
Nearly Every Marketer Is Limiting its Product Lines, in an Attempt to Ensure It Can Provide at Least the Basics
11 Wednesday Nov 2020
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Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
Cutting Coupons? Nope, Cutting Paper Coupons out of Promotional Strategies
09 Monday Nov 2020
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Coupons have a long and varied history in marketing and retailing. Different sellers have found them either invaluable or unnecessary, …
Getting Up Close and Personal with Great Art, Through Virtual Museum Visits
05 Thursday Nov 2020
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In a previous abstract (“Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually”), we detailed some of …
Cooking Up Solutions for COVID-19 Pandemic At-Home Chefs
03 Tuesday Nov 2020
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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …
Targeting Diversity: Target’s Commitment to Change
30 Friday Oct 2020
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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …
From All Access to +: Reimagining and Rebranding a Streaming Channel
28 Wednesday Oct 2020
Posted in Chapter 12: Developing New Products
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The new kid on the streaming block actually has been around for a while. With the merger of Viacom and …
Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company
26 Monday Oct 2020
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Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …
