• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Gallery

Tesla’s Autopilot Navigation System Sure Seems to Crash a Lot, Despite Safety Claims

01 Monday Aug 2022

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ Leave a comment

Tags

Autopilot, corporate social responsibility, Tesla

This gallery contains 1 photo.

As if consumers were not already feeling anxious enough about the state of the world and their safety within it, …

Continue reading →

Gallery

The Real Superstar on the Field Might Be AI that Can Predict Sports Injuries

28 Thursday Jul 2022

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

≈ Leave a comment

Tags

Artificial Intelligence, Marketing Research, sports

This gallery contains 1 photo.

Call it Dr. App. Artificial intelligence (AI) is getting new uses in, and on, the field, literally, such as predicting, …

Continue reading →

Gallery

Marketing Tidbit: Kroger Pushing Go Fresh and Go Local

26 Tuesday Jul 2022

Posted by grewallevymarketingnews in Marketing Tidbits

≈ Leave a comment

Tags

kroger, Marketing Tidbit

This gallery contains 1 photo.

For the second year in a row, the nation’s oldest grocery chain invited local and regional growers and producers to …

Continue reading →

Gallery

To Catch up with the Times, Watch Companies Embrace Gender-Neutral Marketing

22 Friday Jul 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

≈ Leave a comment

Tags

Marketing Environment, targeting

This gallery contains 1 photo.

Watchmakers are finally getting the memo that some men are partial to smaller watches decorated with diamonds, just like some …

Continue reading →

Gallery

Best Buy Touts the Environmental Benefits of Outlet Stores

20 Wednesday Jul 2022

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

best buy, Multichannel Marketing, Retailing

This gallery contains 1 photo.

Some analysts predict 2022 is going to be a rough year for Best Buy. The Motley Fool sees a “growth …

Continue reading →

Gallery

Online Retailers Try Something Radical: Physical Stores

18 Monday Jul 2022

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

Online Retailing, Retailing

This gallery contains 1 photo.

As it gets harder and more expensive to attract new customers online, some online brands are taking a bold step …

Continue reading →

Gallery

Marketing Tidbit: How Companies are Using AR for Virtual Clothing Try-On

15 Friday Jul 2022

Posted by grewallevymarketingnews in Marketing Tidbits

≈ Leave a comment

Tags

Amazon, augmented reality, Marketing Tidbit

This gallery contains 1 photo.

Looking to buy a new set of kicks online, but wish you could see what they’d look like on your …

Continue reading →

Gallery

I’d Like to Give the World a Customized Coke: Coca-Cola Is Ready to Save the Environment

13 Wednesday Jul 2022

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

≈ Leave a comment

Tags

coca cola, Developing New Products

This gallery contains 1 photo.

In its earlier iterations, Coca-Cola’s Freestyle machine promised an essentially unlimited range of drink options that allowed consumers to customize …

Continue reading →

Gallery

Flippy, CookRight, and the Other Robots Cooking Your Burgers and Making Your Coffee

08 Friday Jul 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing

≈ Leave a comment

Tags

B2B Marketing, Marketing Environment, Robots

This gallery contains 1 photo.

When a robot makes your burger or coffee, do you leave a tip? This question is no longer hypothetical. Restaurants, …

Continue reading →

Gallery

In a Time of Historically Low Union Membership, Workers at Can Ads Save Netflix?

05 Tuesday Jul 2022

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

advertising, netflix, Strategic Pricing

This gallery contains 1 photo.

The end of the COVID-19 pandemic (or at least its transformation into something that we just sort of live with) …

Continue reading →

← Older posts

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 273,334 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (145)
  • Chapter 05: Analyzing the Marketing Environment (213)
  • Chapter 06: Consumer Behavior (172)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (142)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (140)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (88)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (199)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (186)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (28)
  • Uncategorized (3)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology television twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 446 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar