24 Monday Feb 2020
Posted in Chapter 08: Global Marketing
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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
20 Thursday Feb 2020
Tags
branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
18 Tuesday Feb 2020
Posted in Chapter 10: Marketing Research
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Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …
14 Friday Feb 2020
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On a dedicated platform called Wistea Channels, the video marketing firm Wistea not only helps companies and brands develop their …
12 Wednesday Feb 2020
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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …
11 Tuesday Feb 2020
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Getting medical specimens, critical drugs, and blood samples to and from hospitals and labs can be a logistical nightmare. Although …
07 Friday Feb 2020
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A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …
05 Wednesday Feb 2020
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Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …
03 Monday Feb 2020
Posted in Chapter 12: Developing New Products
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Once a favorite of corporate actors, BlackBerry phones and mobile devices were essentially run out of the market by the …
30 Thursday Jan 2020
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What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
