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Something for Everyone: Shopping through Facebook Shops

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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …

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Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles

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With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …

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New Concert Streaming and Sponsoring Opportunities: The Example of BeApp and Coke

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When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …

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