The underlying purpose and market offering of LinkedIn is inherent in its very name: to establish links. Its focus on …
A LinkedIn Advertising Campaign that Focuses on How People Can Sell
17 Thursday Jan 2019
Making Technology Personal: How Wayfair Is Leveraging High-Tech Tools to Connect with Consumers
10 Thursday Jan 2019
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The furniture retailer Wayfair was among the first e-commerce sites in its industry, and its first-mover status continues to inform …
Amazon’s Private-Label Freebies and Consumer Reviews: Effective Promotions or Anticompetitive Influences?
08 Tuesday Jan 2019
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
Targeting Auto Insurance Rates, Not by Driving Record but by ZIP Codes
27 Thursday Dec 2018
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According to a recent study conducted by a nonprofit consumer advocacy group, the Consumer Federation of America, automotive insurance companies …
Moving into Production: Netflix Establishes a Physical Location to Produce New Content
21 Friday Dec 2018
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In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …
Loyal Customers Don’t Like Change: The Challenges for Marriott in Adjusting Its Loyalty Program
18 Tuesday Dec 2018
After Marriott purchased Starwood Hotels and its various brands, it initially kept the loyalty programs associated with the different brands …
NASCAR Personas: Getting Winners into the Public’s Eyes and Hearts
13 Thursday Dec 2018
Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …
The Apple Watch Series 4: What Makes It Different from Previous Versions?
11 Tuesday Dec 2018
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When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …
Connecting Uganda: Are Facebook’s Efforts Socially Responsible or Strategically Smart? Or Both?
06 Thursday Dec 2018
Posted in Chapter 08: Global Marketing, Uncategorized
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Uganda, located in East Africa, is a notoriously poor and challenged nation. But today, it also hosts approximately 500 miles …
Art and the Fashionable Sock: A New Era in Licensing Agreements
04 Tuesday Dec 2018
Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …
