Pretty soon after millions of kids finally got used to the idea of several weeks away from classrooms and teachers, they …
Reading, Writing, and Arithmetic that Adds Up to Frustration for Retailers
14 Monday Oct 2019
Recovery Efforts by Facebook, Determined to Revamp Its Image
09 Wednesday Oct 2019
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Criticisms of Facebook for some widely reported data handling issues and privacy breaches—allowing Cambridge Analytica access to unauthorized user data, …
Using Our Outdoor Voices, Literally and Figuratively
30 Monday Sep 2019
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With its product lines of athletic and outdoor gear, Outdoor Voices seemingly competes with companies like Nike and Lululemon. But …
The Gems and Skins Might Be Virtual, But the Money Is Real: In-Game Purchases, Kids, and Content
25 Wednesday Sep 2019
Posted in Chapter 06: Consumer Behavior, Uncategorized
For a player of Fortnite, engaged in a “Clash Royale,” clicking to get a new skin might seem like a …
Creating a New Transportation Market: The Lime Line of Rental Scooters
16 Monday Sep 2019
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Even as scooters appear in more and more cities, the market has not been clearly defined. Consumers and potential riders …
Selling Directly to Consumers Is a Growing Option, for Firms in Virtually Every Product Industry
12 Thursday Sep 2019
This abstract talks about how some groundbreaking companies are finding new ways to market their products directly to consumers, mainly …
Volleying Between Past Heritage and Future Achievement: Wimbledon’s Image Makeover
09 Monday Sep 2019
A global, storied, popular event like the annual Wimbledon Championship already has a lot of marketing tools at its disposal. …
How Retailers and Tech Companies Collaborate to Create Beacons that Track Shoppers—And What Shoppers Can Do About It (or Not)
06 Friday Sep 2019
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Let’s say you need a few things—a new belt, some laundry detergent, and a birthday present for your nephew—so you …
Exchanging a Bottle of Pepsi for a Can of Water? Finding Packaging Solutions to Environmental Commitments
03 Tuesday Sep 2019
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When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …
How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research, Uncategorized
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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
