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In a recent abstract, we detailed how U.S. manufacturers had put new pressure on the Federal Trade Commission (FTC), asking …
Violating “Made in America” Rules: An Update from the FTC
08 Monday Apr 2019
The Decades-Long Saga of Corporate Cover-ups and Ethics for Baby Powder
04 Thursday Apr 2019
Posted in Uncategorized, Chapter 04: Marketing Ethics
The scientific evidence detailing what factors in the environment function as carcinogens, such that they have a direct link to …
Scan Your Face, Drive Away in Less than a Minute: Using Biometrics at Hertz Rental Locations
01 Monday Apr 2019
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A modern business traveler arrives at Atlanta’s Hartsfield-Jackson International Airport, one of the busiest in the world, tired and ready …
Don’t Want to Leave Home, Arizonians? Consider Grocery Deliveries, Now by Self-Driving Robots
28 Thursday Mar 2019
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The grocery delivery market continues to grow, albeit somewhat slowly. But a new addition to the service process may make …
A Partnership to Get Healthier Options to Consumers: WW and Blue Apron
25 Monday Mar 2019
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Once praised as a game changer in the eat-at-home market, Blue Apron recently has struggled to stay afloat, as subscribers …
Does that Cooler Door Know Me? High-Tech In-Store Communications
21 Thursday Mar 2019
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A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …
When Is It Bragging, and When Is It False Advertising—And Who Decides? Comparative Advertising by Chevrolet and the Responses by Its Rivals
18 Monday Mar 2019
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In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …
Moving Beyond Skin Color to Comprehensive Skin Care in the Cosmetics Industry
14 Thursday Mar 2019
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In a multicultural world, people with widely varying skin tones require products specific to their needs, such as foundation or …
Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously
11 Monday Mar 2019
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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …
Do Users Know What They Are Sharing with Facebook, and Do They Care?
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
