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Creating a Market for a New Segment: How Worthy Establishes the Value of Its Services for Divorced People

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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …

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When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics

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Some of the games that consumers download come with something a little extra. They are loaded with software by a …

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Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results

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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …

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