18 Monday Mar 2019
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In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …
14 Thursday Mar 2019
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In a multicultural world, people with widely varying skin tones require products specific to their needs, such as foundation or …
11 Monday Mar 2019
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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
04 Monday Mar 2019
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As we have discussed previously, the latest version of the Apple Watch offers novel and cutting-edge capabilities for measuring various …
26 Tuesday Feb 2019
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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
22 Friday Feb 2019
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For many working parents, the most important and most difficult purchase choice they face is finding a provider to care …
19 Tuesday Feb 2019
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Usually when press reports and federal filings start describing a retail chain that is closing stores and losing money, predictions …
13 Wednesday Feb 2019
The Federal Trade Commission (FTC) is in charge of making sure that the claims advertisers make in their marketing communication …
07 Thursday Feb 2019
Posted in Chapter 06: Consumer Behavior, Uncategorized
Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …
