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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
The Latest Insights into Gen Z
23 Wednesday Sep 2020
Virtual Summer Camps and Community Building by Brands During the COVID-19 Pandemic
21 Monday Sep 2020
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Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …
When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers
15 Tuesday Sep 2020
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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
Tesla’s Ongoing Evolution: Adding Manufacturing, Taking Over More of the Supply Chain
09 Wednesday Sep 2020
Posted in Chapter 16: Supply Chain Management
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From its start, Tesla has adopted a unique positioning: Is it a tech firm? A product innovator and designer? An …
Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually
07 Monday Sep 2020
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The primary appeal of zoos, aquariums, and other animal habitats open to the public is the chance for visitors to …
From Stretch to High-Tech: Lululemon Moves Beyond Leggings to Push the Mirror In-Home Exercise Device
03 Thursday Sep 2020
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With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …
A Foot Soldier in the Ongoing Chicken Wars
01 Tuesday Sep 2020
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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …
Especially Thankful for a Job This Year: Walmart Will Close Stores on Thanksgiving for the First Time in Decades
26 Wednesday Aug 2020
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Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …
A Zombie Story for Brands: Coca-Cola’s Product Line Cuts
24 Monday Aug 2020
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Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …
