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Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences

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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …

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A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising

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We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …

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