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Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty

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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …

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Creating a Market for a New Segment: How Worthy Establishes the Value of Its Services for Divorced People

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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …

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When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics

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Some of the games that consumers download come with something a little extra. They are loaded with software by a …

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