15 Friday Apr 2022
Posted in Marketing Tidbits
What do you get when you mix COVID-19–induced restrictions on communal travel (e.g., public transportation, vacations by air), limited supply …
13 Wednesday Apr 2022
Costco’s Kirkland Signature house brand brought in more than $59 billion in sales in 2021. That’s up from $52 billion …
07 Thursday Apr 2022
When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …
05 Tuesday Apr 2022
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It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …
30 Wednesday Mar 2022
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In response to increasing restrictions on the sale of conventional cigarettes, companies such as Juul innovated to come up with …
22 Tuesday Mar 2022
For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …
17 Thursday Mar 2022
Following the invasion of Ukraine by Russian forces, the United States, its NATO allies, and various other countries imposed strict …
14 Monday Mar 2022
Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …
09 Wednesday Mar 2022
Posted in Chapter 06: Consumer Behavior
Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
04 Friday Mar 2022
You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …
Grewal Levy Marketing News 