09 Wednesday Aug 2017
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …
07 Monday Aug 2017
Posted in Chapter 04: Marketing Ethics
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For many firms, embracing green technologies and practices is an ethical decision. They seek to minimize their effects on the …
03 Thursday Aug 2017
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Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …
01 Tuesday Aug 2017
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With a new service, the startup firm Cabin promises an easier travel experience. On its pilot route, from San Francisco …
28 Friday Jul 2017
Posted in Chapter 16: Supply Chain Management
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Once upon a time, popular brand manufacturers held great sway over their physical retail partners. They could insist on certain …
26 Wednesday Jul 2017
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Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
24 Monday Jul 2017
Posted in Chapter 12: Developing New Products
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To get modern kids engaged with a toy, it likely requires more than conventional products have offered. A simple doll …
27 Tuesday Jun 2017
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Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …
23 Friday Jun 2017
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For years, Dove only marketed cleaning and personal care products for women. A few years ago, it added the Dove+Men …
21 Wednesday Jun 2017
Posted in Chapter 04: Marketing Ethics
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A recently unearthed direct mail piece from around 1938 offers a stellar example of how much marketing ethics has shifted …
