12 Wednesday Sep 2018
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StockX is shaking up the luxury goods market by innovating a new way to bring limited-edition, high-demand products—namely, exclusive sneakers—to …
10 Monday Sep 2018
Posted in Chapter 12: Developing New Products
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Chipotle’s new Chief Executive is whipping up change in the kitchen of the fast-casual restaurant. Chipotle’s deliberately limited menu will …
06 Thursday Sep 2018
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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
04 Tuesday Sep 2018
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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
07 Wednesday Mar 2018
Tags
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Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …
02 Friday Mar 2018
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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
28 Wednesday Feb 2018
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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …
26 Monday Feb 2018
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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
22 Thursday Feb 2018
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The most recent listing of the largest companies in the world reveals a notable trend: A full quarter (or 5 …
20 Tuesday Feb 2018
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Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …
