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Grewal Levy Marketing News

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TikTok Shop Might Be Made for Gen Z, But It Isn’t Limited to Gen Z

23 Tuesday Dec 2025

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior

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digital, ecommerce, online, shop, shopping, TikTok

When TikTok introduced its TikTok Shop in 2023, it reflected both an awareness of current consumer trends and a recognition …

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Lululemon’s Viral Dress Earns Mixed Reactions

18 Thursday Dec 2025

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value, Marketing Tidbits

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competition, dress, expensive, price

Have millennials lived long enough to see trends that they grew up with fall out of fashion, and then come …

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Efforts by the United Kingdom to Regulate Buy Now, Pay Later Schemes

16 Tuesday Dec 2025

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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credit, debt, klarna, pay later, regulation

Buy now, pay later schemes are a modern take on traditional layaway payment options, with a few critical differences. That …

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AI Applications, Across the Customer Purchasing Journey

09 Tuesday Dec 2025

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing

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AI, Artificial Intelligence, customer journey, design, genai, technology

Making a purchase involves a multistage journey. Consumers think about their needs and desires, consider various options, research and compare …

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Good Neighbors: State Farm Moves Super Bowl Spot 

04 Thursday Dec 2025

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Marketing Tidbits

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Ad, football, super bowl

When broader national or global events create unexpected, unpredictable shifts, it remains the responsibility of smart marketers to shift quickly …

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Going With the Gut: Beverage Companies Introduce Prebiotic Sodas

02 Tuesday Dec 2025

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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gut, health, prebiotic, probiotic, soda, soft drinks

When Olipop and Poppi first introduced their soft drinks, the key feature used to differentiate their offerings from others on …

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Unsustained Promises as Companies Revise their Sustainability Goals Downward

25 Tuesday Nov 2025

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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green, materials, Packaging, recycle, sustainability

Green is the color of new beginnings and a sign of growth. It’s often used to represent the environment and …

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In the Driver’s Seat: Walmart Expands Fulfillment Services

20 Thursday Nov 2025

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management

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anti-trust

Retailers might dream of completely loyal shoppers, who visit only its stores for all their purchases. But such dreams are, …

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Running Wild with Puma’s Massive Global Campaign

18 Tuesday Nov 2025

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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brand, campaign, puma, runners, wild

This gallery contains 1 photo.

In their interactions with athletic brands, consumers are accustomed to seeing accounts of unbelievable athletic prowess. Sports legends promote the …

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The AI Threats Altering Advertising Industry Practices

11 Tuesday Nov 2025

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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AI, Artificial Intelligence, genai, job loss

From technology to customer service, manufacturing to retail, it seems that no industry is immune from the effects of artificial …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (178)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (185)
  • Chapter 05: Analyzing the Marketing Environment (244)
  • Chapter 06: Consumer Behavior (206)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (166)
  • Chapter 10: Marketing Research (110)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (198)
  • Chapter 13: Services: The Intangible Product (159)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (125)
  • Chapter 17: Retailing and Multichannel Marketing (223)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (205)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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