18 Tuesday Dec 2018
After Marriott purchased Starwood Hotels and its various brands, it initially kept the loyalty programs associated with the different brands …
13 Thursday Dec 2018
Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …
11 Tuesday Dec 2018
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When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …
06 Thursday Dec 2018
Posted in Chapter 08: Global Marketing, Uncategorized
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This gallery contains 1 photo.
Uganda, located in East Africa, is a notoriously poor and challenged nation. But today, it also hosts approximately 500 miles …
04 Tuesday Dec 2018
Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …
30 Friday Nov 2018
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When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …
27 Tuesday Nov 2018
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An innovative new thermometer links with an app, allowing consumers to track their temperature data easily over time. Such an …
23 Friday Nov 2018
This gallery contains 11 photos.
The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
20 Tuesday Nov 2018
Macy’s might represent the quintessential brick-and-mortar department store in many ways, but it is determined not to allow that image …
18 Sunday Nov 2018
Posted in Chapter 04: Marketing Ethics, Uncategorized
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The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …
