06 Tuesday Feb 2018
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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
20 Wednesday Dec 2017
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The hit Netflix series Stranger Things is set in the 1980s and also has drawn many comparisons to movies released …
14 Thursday Dec 2017
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The history of Volkswagen (VW) features notable images and events, both positive and negative. Although its image and brand personality …
12 Tuesday Dec 2017
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When officials with Japan’s Transport Ministry learned that unqualified employees were conducting the safety checks on new Nissan vehicles, it …
08 Friday Dec 2017
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Recognizing an urgent and substantial need among its business clients, Intel Corporation is actively working with such familiar names as …
05 Tuesday Dec 2017
Posted in Chapter 16: Supply Chain Management
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Milk is mostly a commodity product: a convenience item, purchased frequently and consumed regularly, sold at low margins. Even though …
30 Thursday Nov 2017
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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …
28 Tuesday Nov 2017
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Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …
22 Wednesday Nov 2017
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For Australian consumers, Vegemite has a clear, unassailable reputation: The yeast-based spread is simple, basic, and familiar from childhood. There …
14 Tuesday Nov 2017
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A recent marketing campaign for the Toyota Camry seeks to disrupt and challenge conventional ideas, both in general and for …
