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Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results

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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …

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Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences

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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …

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