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Grewal Levy Marketing News

Grewal Levy Marketing News

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Marketing Tidbit: A Perfect Growth Storm for Auto Parts Retailers

15 Friday Apr 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Auto Parts, Marketing Tidbit

What do you get when you mix COVID-19–induced restrictions on communal travel (e.g., public transportation, vacations by air), limited supply …

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Costco’s Big, Expansive Kirkland Signature Brand Is a Big, Huge Hit

13 Wednesday Apr 2022

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Costco, Kirkland Signature, Product Branding

Costco’s Kirkland Signature house brand brought in more than $59 billion in sales in 2021. That’s up from $52 billion …

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Hiring More Staff to Cut Costs: Tractor Supply Co.’s Strategic Personnel Increases

07 Thursday Apr 2022

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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sales management, Tractor Supply Co

When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …

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These Commercials Won the Super Bowl, 2022 Edition

05 Tuesday Apr 2022

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, super bowl

It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …

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Product Innovation as a Means to Skirt the Rules Seeking to Restrict E-Cigarettes

30 Wednesday Mar 2022

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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e-cigarattes, Juul, Product Branding

In response to increasing restrictions on the sale of conventional cigarettes, companies such as Juul innovated to come up with …

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What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?

22 Tuesday Mar 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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global marketing, Marketing Environment, mcdonalds

For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …

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Global Sanctions and Global Supply Chains: The Implications of the Ukraine War

17 Thursday Mar 2022

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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global marketing, Supply Chain Management, Ukraine

Following the invasion of Ukraine by Russian forces, the United States, its NATO allies, and various other countries imposed strict …

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Hugo Boss Would Like to, Once Again, Dress the Boss

14 Monday Mar 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Hugo Boss, Positioning, segmentation, targeting

Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …

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Do You Like Shopping Online or in the Store? Hybrid Shoppers Say, Why Not Both?

09 Wednesday Mar 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, hybrid shopping

Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …

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What Are You Doing, Computer? Computer Vision Has Promising, Troubling, Retail Applications

04 Friday Mar 2022

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Computer vision, corporate social responsibility, Marketing Ethics

You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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