29 Tuesday Sep 2020
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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
23 Wednesday Sep 2020
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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
21 Monday Sep 2020
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Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
15 Tuesday Sep 2020
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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
09 Wednesday Sep 2020
Posted in Chapter 16: Supply Chain Management
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From its start, Tesla has adopted a unique positioning: Is it a tech firm? A product innovator and designer? An …
07 Monday Sep 2020
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The primary appeal of zoos, aquariums, and other animal habitats open to the public is the chance for visitors to …
03 Thursday Sep 2020
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With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …
01 Tuesday Sep 2020
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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …
26 Wednesday Aug 2020
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Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …
