When you sit down at the end of the day to catch a little mindless entertainment, do you ever find …
Marketing Tidbit: How TV Companies are Working Together to Improve the Ad Market
30 Thursday Sep 2021
Blog Archives
Game (Not) Over: Videogame Makers Think You’ll Still Want to Stay Home and Play Games, Post-Pandemic
24 Friday Sep 2021
Posted in Chapter 06: Consumer Behavior
Its a great big world out there, and most of us missed a lot of it during the COVID-19 pandemic. …
Marketing Tidbit: Have Tech Companies Forgotten About the 99%?
22 Wednesday Sep 2021
Oh 5G, art thou for thee, but not for me? In a recent editorial, The New York Times argues that …
Is Victoria Out of Secrets? A Sagging Underwear Brand Tries to Catch Up with the Times
20 Monday Sep 2021
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What is sexy? It isn’t a rhetorical question. The ultimate viability of Victoria’s Secret’s as a business depends on the …
Marketing Tidbit: Ferrari’s Expansion into Fashion
17 Friday Sep 2021
Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …
Marketing Tidbit: Movie Theatres are becoming the Newest Concert Venues
15 Wednesday Sep 2021
Posted in Marketing Tidbits
We will rock you—and give you a chance to head back out to the lobby for some popcorn. As streaming …
Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks
10 Friday Sep 2021
This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …
No Baggage: Once Denigrated Motels Are Becoming the Travel Lodging of Choice
07 Tuesday Sep 2021
The humble motel is getting a rebrand. First developed in the 1920s, motels were established along highways and byways to …
Renting Luxury Watches
02 Thursday Sep 2021
Posted in Marketing Tidbits
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Watch this: Consumers now can rent luxury timepieces, instead of buying them. In response to lagging sales, and Gen Z’s …
Dear Public: This Letter Is How Our Corporation Does Activism. Love, Chief Executive
30 Monday Aug 2021
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Neutrality is no longer a feasible or desirable strategic choice when it comes to corporations taking a stance—or not—on some …
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