14 Thursday May 2020
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In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …
11 Monday May 2020
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For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …
07 Thursday May 2020
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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
05 Tuesday May 2020
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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
01 Friday May 2020
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In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …
29 Wednesday Apr 2020
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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
23 Thursday Apr 2020
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Strict rules exist for what food companies can claim with regard to the fat, calorie, cholesterol, and sodium they contain. …
21 Tuesday Apr 2020
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Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …
17 Friday Apr 2020
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A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
