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Luxury Watches in China: Even Traditional Markets Cannot Remain Static When Global Changes Hit

09 Friday Apr 2021

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 16: Supply Chain Management

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China, luxury, segmentation, Supply Chain Management, watches

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The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …

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A Pandemic Opportunity for Independent Chefs, Supported by Instagram

07 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Chefs, Marketing Strategy, social media

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The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …

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The Risks and Rewards of Deregulating India’s Agricultural Markets

05 Monday Apr 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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Farming, global, india, supply chain

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Following its independence in 1947, one of the ways that India sought to ensure the welfare of its population was …

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Simulated Racing Already Offered Gaming Appeal, and then COVID-19 Pushed It Over the Finish Line

01 Thursday Apr 2021

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertiser sponsored, Developing New Products, racing, video games

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The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …

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Marketing Tidbit: Walmart Expands its Advertising to Self-Checkout Scanners

30 Tuesday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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advertising, Marketing Tidbit, self checkout, Walmart

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Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …

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Do Parents Need a Ferrari SUV to Get the Kids to School?

26 Friday Mar 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Ferrari, luxury brands, Marketing Strategy, SUV

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For luxury carmakers, exclusivity is key. If just anyone or everyone can putter around town in one of their vehicles, …

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How Far Can, and Should, Amazon Go to Keep Prime Subscribers?

24 Wednesday Mar 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Amazon, corporate social responsibility, Marketing Ethics

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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …

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Marketing Tidbit: Big Brands Steer Ads Away from Sites that Spread Misinformation

22 Monday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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advertising, advertising online, Marketing Tidbit, Misinformation

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In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …

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Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative

18 Thursday Mar 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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apple, Marketing Ethics, privacy, Social and Mobile Marketing

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Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …

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The Shift to the Suburbs: A Consumer Trend in Housing, Working, and Buying

16 Tuesday Mar 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, COVID-19, small business, suburbs

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For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (135)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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