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Even as scooters appear in more and more cities, the market has not been clearly defined. Consumers and potential riders …
Creating a New Transportation Market: The Lime Line of Rental Scooters
16 Monday Sep 2019
Blog Archives
Selling Directly to Consumers Is a Growing Option, for Firms in Virtually Every Product Industry
12 Thursday Sep 2019
This abstract talks about how some groundbreaking companies are finding new ways to market their products directly to consumers, mainly …
Volleying Between Past Heritage and Future Achievement: Wimbledon’s Image Makeover
09 Monday Sep 2019
A global, storied, popular event like the annual Wimbledon Championship already has a lot of marketing tools at its disposal. …
How Retailers and Tech Companies Collaborate to Create Beacons that Track Shoppers—And What Shoppers Can Do About It (or Not)
06 Friday Sep 2019
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Let’s say you need a few things—a new belt, some laundry detergent, and a birthday present for your nephew—so you …
Exchanging a Bottle of Pepsi for a Can of Water? Finding Packaging Solutions to Environmental Commitments
03 Tuesday Sep 2019
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When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …
How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research, Uncategorized
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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
Using Advertising, AR, and IMC to Get the Word Out: Bob’s Discount Furniture Is Not a Discounter
27 Tuesday Aug 2019
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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …
From Where’s the Beef to There’s No Beef: Burger King Starts Selling a Meatless Impossible Burger
07 Wednesday Aug 2019
Impossible Burger is a well-named company: It has pursued, and recently achieved, the seemingly impossible task of developing a meatless …
But Can the Duck Belt Out a Hit? Aflac’s Country Music Marketing Communications to Clarify What Its Products Do
31 Wednesday Jul 2019
Aflac had a problem: Consumers did not seem to know what exactly its product was. They knew its famous quacking …
If Viewers Just Keep Queuing Up Reruns, Do Streaming Services Even Need to Produce Content?
17 Wednesday Jul 2019
Posted in Chapter 06: Consumer Behavior, Uncategorized
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The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …
