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Marketing Tidbit: Don’t Like the Replacement Items in Your Grocery Delivery Orders? Instacart Has a Solution

11 Thursday May 2023

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Instacart, Inventory alerts, Online grocery, services

A major inconvenience for online grocery consumers occurs when the products they want and need are out of stock at …

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Marketing Tidbit: Vinyl Records Are Making a Comeback 

08 Monday May 2023

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, music, Vinyl Records

2022 was a record year for records. For the first time since 1987, people bought more vinyl records than compact …

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Finding the Next Generation of Great Retail CEOs: Is It You?

04 Thursday May 2023

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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CEO, Personal Selling, Retail, sales management

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What qualifications does the chief executive officer (CEO) of a retail firm need? Well to start, they have to be …

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Walmart Wants to Look More Like Target, While Target Wants to Look Bigger

01 Monday May 2023

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Multichannel Marketing, Retailing, store layout, Target, Walmart

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Whether you stop by your local Target or nearby Walmart in the near future, things might look different. Both retailers …

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Barnes & Noble Is Using an Indie Model to Thrive and Grow

27 Thursday Apr 2023

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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barnes & noble, Bookstore, Indie, Multichannel Marketing, Retailing

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We’re about to say something that many actors in the book retailing sector would have been shocked to hear, not …

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AI Will Transform Manufacturing—with Humans’ Help

24 Monday Apr 2023

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Artificial Intelligence, manufacturing, Supply Chain Management

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It’s not that AI is going to take over all conceivable jobs in manufacturing, necessarily. Experts think instead that AI-enabled …

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Can Warmer Ice Cream Make a Dent in Climate Change?

20 Thursday Apr 2023

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Climate Change, Developing New Products, Ice Cream, Unilever

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In most bodegas and small grocery stores, customers can find a small freezer chest, stocked full of their favorite frozen …

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How this DTC Beauty Company Got HUGE

17 Monday Apr 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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Direct-to-consumer, DTC, global marketing, MyGlamm

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MyGlamm might be the biggest beauty company you’ve never heard of (if you don’t shop in India). The company was …

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Supermarkets Know You Want Cheap Food

14 Friday Apr 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, Groceries, Inflation, supermarket

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Groceries have gotten expensive. As of March 2023, food prices were up 8.5 percent compared with a year earlier, per …

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Some Nonprofits Are Frowning Now: The End of the AmazonSmile Initiative

11 Tuesday Apr 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Amazon, Amazon Smile, Marketing Ethics

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Passive charity initiatives are easy and appealing to consumers. Simply by buying a particular product, visiting a restaurant on a …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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