22 Friday Sep 2017
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Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …
20 Wednesday Sep 2017
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Ride-sharing companies already helped create an entirely new service industry. Now Lyft is seeking to innovate in this market yet …
18 Monday Sep 2017
Posted in Chapter 12: Developing New Products
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On the campus of University of Louisville sits a building that houses FirstBuild, the independent innovation arm of General Electric …
14 Thursday Sep 2017
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Regardless of your team loyalties, it is hard to deny that Tom Brady has earned himself a reputation as a …
12 Tuesday Sep 2017
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Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …
06 Wednesday Sep 2017
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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
17 Thursday Aug 2017
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Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …
17 Thursday Aug 2017
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As we noted in these abstracts, three years ago, CVS Health Corp. removed tobacco products from its stores. The change …
15 Tuesday Aug 2017
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At Microsoft, approximately 50,000 of its more than 121,000 employees perform some marketing or selling functions. But the company’s sales …
11 Friday Aug 2017
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When it comes to connecting with fans, the NBA has hit on a winning strategy, moving it far ahead of …
