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Anti-Social Media: Lush and Some Other Companies Quit Facebook—Maybe for Good?

18 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Uncategorized

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In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …

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Do You Know What Sage Is? Let’s Hope So, Given What It Has Spent on Marketing

16 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 18: Integrated Marketing Communications

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b2b, Business-to-business, marketing, Sage

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In April, the British integrated accounting, payroll, and payment systems company Sage refreshed its brand to reflect its new purpose …

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Productivity Tracker Notion Wants to Reach You When You’re Not at Home

14 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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advertising, Notion, OOH, Out of home

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Have you heard of the productivity tracker Notion? If not, maybe it’s because you haven’t been spending enough time online—which, …

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Duolingo Wants to See, Fix, Your Foreign Language Tattoos

11 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Uncategorized

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Ad, Duo-Over, Duolingo, Tattoo

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It’s a story as old as time: You’re on vacation somewhere exotic (to you) and decide to get a tattoo …

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Uber Eats Put out a Halloween Film that’s Scarily Good 

09 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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Tags

Halloween, marketing, Uber Eats

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For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …

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What to Do When Your Celebrity Spokesperson Says Something Ugly? It’s a Question that a Lot of Companies Are Having to Figure Out

07 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Celebrity Spokesperson, Conscious Marketing

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You don’t need us to tell you that Kanye West, the artist now known as Ye, has been on a …

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Get on the Bus, Gus—for a Luxury Ride!

04 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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Jet, Luxury bus, Napaway

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The United States is not, historically, a bus-loving country. Its individualistic consumers love having their own cars, or at least …

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Go On, Keep Sharing Your Netflix Password, but Now You’ll Have to Pay

02 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

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netflix, Password sharing, pricing

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Netflix knows you’ve been sharing your passwords, allowing your mom, your cousin, your ex-boyfriend, a few people in your dorm, …

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Marketing Content to Content Marketers: The Growing Market for AI-Produced Material

31 Tuesday Jan 2023

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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AI, Artificial Intelligence, Machine-written

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There is a growing market for content, and accordingly, a growing range of sources for such valuable offerings. Although the …

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Sweet! You Can Now Buy Krispy Kreme Donuts at McDonald’s (in Louisville)

28 Saturday Jan 2023

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Tags

Krispy Kreme, mcdonalds, Supply Chain Management

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It’s easy to dunk on some brand collaborations. Why in the heck is KFC collaborating with a bunch of hip …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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