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Grewal Levy Marketing News

Tag Archives: home depot

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When an Online Deal Isn’t Such a Great Deal: Variable Pricing Methods

12 Monday Jan 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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ethics, home depot, online shopping, Strategic Pricing, Travelocity

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Price discrimination sounds terrible, but it is ubiquitous in practice, in the form of coupons, senior discounts, and early bird …

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Making a Living through Niche: Helping Social Media Stars Pay Their Way

01 Friday Aug 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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earth to echo. youtube, home depot, niche, social media, Vine

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There are companies that would love to develop more native advertising—that is, advertisements that match with the surrounding content and …

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Big Box Retailers Are Becoming Big “Greenhouses”

25 Wednesday Apr 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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big box, earth day, energy, green, green energy, home depot, sustainability, Walmart

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We might not call them tree-huggers just yet, but Big Box retailers are promoting eco-friendly products and committing to making …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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