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Grewal Levy Marketing News

Tag Archives: big box

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Big Boxes in Small Formats

01 Tuesday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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Tags

big box, inventory, retailers, store layout, targeting

Whereas once retailers seemed dedicated to the notion that “bigger is better,” today they are embracing instead the maxim that …

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Bigger Stores Do Not Mean Bigger Revenues

20 Saturday Mar 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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big box, retail store size, small stores

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In the past ten years, retailers have increased the size of their stores, but sales have not followed suit. For …

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Is There Room for One More?

08 Thursday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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Tags

best buy, big box, circuit city, consumer electronics, HHGREGG, TV

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CircuitCityis out of business, leaving Best Buy and Walmart fighting over customer remains. But a smaller competitor, with a different …

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Small Retailers Find a Niche in Large Markets

28 Saturday Apr 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Tags

big box, service, staples

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When small businesses compete for the same customers as Big Box  retailers, the story goes, they lose. But a small …

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Big Box Retailers Are Becoming Big “Greenhouses”

25 Wednesday Apr 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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big box, earth day, energy, green, green energy, home depot, sustainability, Walmart

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We might not call them tree-huggers just yet, but Big Box retailers are promoting eco-friendly products and committing to making …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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