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Tag Archives: Star Wars

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Without Nostalgia, Can the Jedi Reign? Box Offices in China Suggest Not

24 Monday Feb 2020

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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China, global marketing, Star Wars

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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …

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The Most Anticipated Sequel of the Year (for Toy Retailers)

20 Thursday Apr 2017

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Developing New Products, Disney, Star Wars, toys

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Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …

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May the Force Be with You. And You. But Not You. Maybe You … Defining the Star Wars Canon

28 Friday Feb 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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2015, Canon, Disney, Expanded Universe, George Lucas, J.J. Abrams, Lucasfilm Story Group, Star Wars

The Star Wars universe has been undergoing some significant changes lately: the purchase of the franchise by Disney, moving the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (135)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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