• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Star Wars

Gallery

Without Nostalgia, Can the Jedi Reign? Box Offices in China Suggest Not

24 Monday Feb 2020

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

≈ Leave a comment

Tags

China, global marketing, Star Wars

This gallery contains 1 photo.

The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …

Continue reading →

Gallery

The Most Anticipated Sequel of the Year (for Toy Retailers)

20 Thursday Apr 2017

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

≈ Leave a comment

Tags

Developing New Products, Disney, Star Wars, toys

This gallery contains 1 photo.

Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …

Continue reading →

Gallery

May the Force Be with You. And You. But Not You. Maybe You … Defining the Star Wars Canon

28 Friday Feb 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

2015, Canon, Disney, Expanded Universe, George Lucas, J.J. Abrams, Lucasfilm Story Group, Star Wars

The Star Wars universe has been undergoing some significant changes lately: the purchase of the franchise by Disney, moving the …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 281,505 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (144)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (201)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (142)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (186)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
      • Join 457 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...