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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
24 Monday Feb 2020
Posted Chapter 08: Global Marketing
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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
20 Thursday Apr 2017
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Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …
28 Friday Feb 2014
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2015, Canon, Disney, Expanded Universe, George Lucas, J.J. Abrams, Lucasfilm Story Group, Star Wars
The Star Wars universe has been undergoing some significant changes lately: the purchase of the franchise by Disney, moving the …