Those Fickle Britons: Brand Loyalty Trends in the United Kingdom

13 Wednesday Feb 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Brand Loyalty, global marketing, New Products, United Kingdom

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A recent survey of consumer trends suggests that U.K. consumers are far less brand loyal than their counterparts throughout the …

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