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Tag Archives: global auto trends

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The New Global Automotive Trends

03 Friday Feb 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Auto trends, global auto trends, GM

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In past decades, when U.S. car buyers were the main market for automobiles, car makers could develop designs that appealed …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (67)
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  • Chapter 12: Developing New Products (156)
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  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
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  • Chapter 17: Retailing and Multichannel Marketing (182)
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