Taking the Temperature of Consumers and the Consumer Market: Clorox and Smart Thermometers

27 Tuesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Uncategorized

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clorox, healthy, Kinsa, technology, Thermometers

An innovative new thermometer links with an app, allowing consumers to track their temperature data easily over time. Such an …

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